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 Scaling Feels Like Chaos? It Doesn’t Have to Be and Here’s How to Stop Playing Whack-a-Mole

Scaling up can feel like riding a runaway roller coaster. One day you’re celebrating growth, the next you’re drowning in chaos, endless to-dos, fires to put out, and that sinking feeling you’re running out of control. In fast-scaling startups, founders often spend 36% of their week on grunt admin tasks and easily 40 hours per month on recruiting alone. The result? You feel busy, but your company isn’t necessarily going faster. As Todd Saunders (Broadlume) puts it: “At $1M ARR, chaos can feel like momentum. At $5M ARR, it starts to burn you out. At $10M ARR, it kills growth”. That’s the whack-a-mole trap: tackling one urgent problem only to watch two more pop up. Yet in this frenzy, founders often shy away from adding structure or hiring operations help, fearing it will slow them down.

The truth is flipped: structure is speed, and unmanaged chaos is a flashing signal that you need an expert operator. With the right systems (and fractional help), you’ll actually move faster and grow smoother. Below, we’ll unpack why adding structure won’t hold you back, it will push you forward, and how Fenoms’ pre-vetted, self-managed fractional talent can bring order and velocity to your scaling journey.

Why Scaling Feels Like a Wild Ride

In the early days, a little chaos is thrilling. You’re scrappy, nimble, “move fast and break things.” But after product-market fit, unchecked chaos becomes costly. Imagine your 15-person startup: meetings multiply, Slack explodes with questions, and compliance deadlines loom. You end up doing payroll spreadsheets at midnight and patching broken processes by daylight. One Series A founder described this breakdown: she was "wasted 15–20 hours a week on administrative firefighting," pushing her into 70-hour workweeks and living on “caffeine and stress”. In practical terms, you feel busy, but strategic growth actually stalls.

Meanwhile, research confirms founders’ time vanishes into the back office: studies show entrepreneurs spend over a third of their workweek on admin chores. Another analysis finds founders spend ~25% of weekly time on hiring tasks (about 10 hours/week, or 40 hours/month). In each case, that’s time not spent on product, sales, or strategy. McKinsey even notes many companies fail to follow basic practices like regular check-ins, the very things that catch problems early. It’s no wonder you feel like you’re constantly playing catch-up.

And yet, this feeling of chaos can be deceptive. Todd Saunders nailed it: early on, chaos feels like momentum, but without guardrails it quickly becomes burnout. By Series A or B, founders are often trapped in reactive mode, putting out fires rather than steering the ship. At that point, real growth slows.

The Myth: “Structure Will Slow Us Down”

Naturally, many founders bristle at the idea of adding “more process” or operations staff. You’ve built a startup to be agile and lean, the last thing you want is corporate red tape. Common objections sound like:

These concerns are real. But they flip under scrutiny. In fact, skipping structure often adds friction. As one CEO candidly recalled, he and his co-founder initially saw documentation as “overly bureaucratic and a waste of time.” They ignored written processes and paid the price: things got “lost in chaos.” Only when they implemented systems did their company “scale nicely… and made the company much faster.”. In other words, not writing things down was the true drag on speed.

Similarly, Brend Lowe of BASE Associates warns that action-driven chaos is a common trap. Too many early hires get dumped on a startup without a cohesive plan, leaving the founder feeling “in the midst of chaos” and losing control. The flip-side is clear: clarity and communication enable growth. McKinsey finds that high-performing companies invest in simple practices, frequent check-ins, clear role definitions, and feedback loops, which act as an “early-warning system” for problems. These practices prevent mistakes and rework, ultimately saving time. They are structure, but they’re hardly slow.

Put bluntly, structure isn’t a bureaucratic black hole; it’s the fuel that lets your startup’s engine run smoothly. Without it, every decision stalls until someone figures out who should handle it. With it, your team can move without waiting on the founder to micro-manage. In fact, the founders who dreaded ops often end up embracing it once they see the results. As Todd Saunders observes, the best founders “stopped playing whack-a-mole and started building systems. Not because they love ops… but because they wanted to win.”.

Chaos Is a Signal: You’re Missing an Operator

When your startup feels chaotic, it’s not because you’re growing fast per se—it’s because something is missing: a dedicated operations perspective. Chaos is a neon sign that says, “we need someone to own this.” A skilled operator (COO, Head of Ops, or similar) would set priorities, implement processes, and coordinate work so things run predictably. If you don’t have that person (even part-time), chaos will run the show.

Think of it this way: a whack-a-mole mindset relies on reaction. Every time a new problem pops up, the founder or CEO dives in to handle it. Eventually, there’s no time to focus on why those problems keep arising. Contrast that with a structured approach: an operator looks for the underlying pattern (“Why did this mole pop up? How do we keep it from reappearing?”), creates a process to prevent it, and delegates accordingly.

Bertrand Russell’s famous quip applies: “to different degrees chaos is the opposite of order, but even more fundamentally, chaos is the opposite of good organization.” In a startup, good organization means clearly defined roles, documented workflows, and a point-person for recurring tasks. Without that, decisions get delayed, errors multiply, and people run in circles. Brent Lowe’s advice mirrors this: once you have clarity of vision and communication, you build systems (role definitions and team agreements) that create consistency.

In short, chaos doesn’t prove you’re being nimble, it proves you need structure. The team “loves scrappiness” until missed deadlines and burnout tell them otherwise. At that point, bringing in an operator (even a fractional one) is what unlocks calm momentum.

Structure Is Speed: The Payoff

Building even modest structure into your startup can yield immediate velocity. Offloading the endless admin and project triage frees up your most valuable resource: the founder’s time and energy. One Fenoms case study dramatizes this: after adopting a Fenoms “subscription to sanity,” the founder reclaimed three full days of her workweek. She no longer chased applications or payroll problems at night; instead, her fractional team automated payroll, reconciled the books, and set up standardized hiring pipelines. As a result, time-to-hire shrank from ~40 days to ~25 days (a one-third improvement), and previously-delayed deals closed on schedule. In just one quarter she saved roughly 500 hours of admin time, time she could invest in product, customers, and fundraising.

Data supports this payoff in general terms. Consider these gains from swapping chaos for structure:

In other words, the short-term “sacrifice” of building structure pays off almost immediately. As one Fenoms advisor quipped, hiring a Fenom was “like flipping on the lights” for a chaotic team. You go from bumping around in the dark to moving with purpose.

Real Stories: From Chaos to Clarity

The theory is one thing, the real proof is in how founders actually feel. Here are a few anonymous snippets from startups that brought in fractional operators and never looked back:

These comments reflect what numbers tell us. Founders get calm, reliable execution behind the scenes, so they can focus on vision and growth. Instead of reacting to every issue, they have the space to lead.

How Fenoms Solves the Problem

Fenoms’ approach is tailor-made for founders who dread chaos but can’t afford downtime. We don’t just send you another contractor or software tool; we deliver an instant operations framework via seasoned professionals. Here’s how it works:

Fenoms essentially lets you subscribe to sanity. We handle the tedious mechanics, so you can double down on strategy. The chaos and its hidden costs become our problem, not yours.

Ready for Calm, Focused Growth?

At Fenoms, we understand it’s scary to think about adding structure, you’ve seen so many horror stories of slowdowns and bureaucracy. But we’ve seen the other side dozens of times: startups that embraced an operations partner and suddenly surged. Remember: structure isn’t a slow lane, it’s the highway.

If your scaling journey has felt like constant whack-a-mole, it might be time for a different approach. Consider having a conversation with Fenoms. No sales pressure, no strings attached, just a chance to talk through your challenges. We’ll show you how a fractional operations expert can turn your chaos into clarity and actually speed up your growth.

You don’t have to juggle everything alone or fear that structure means slowdown. With Fenoms’ vetted, self-managing fractional talent, you get calm order and the freedom to lead. Get in touch and see how we can build some speed into your structure, we promise it won’t slow you down.


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