Limited, a crypto-native financial platform empowering businesses to securely manage, store, and move capital, has raised $7 million in seed funding. The round was backed by prominent investors including North Island Ventures, Third Prime, Arche Capital, Collab+Currency, and SevenX Ventures.

Founded by fintech veteran Hussein Ahmed, Limited is tackling a persistent challenge in the blockchain and digital asset space: how to scale a business globally while keeping full custody over your capital.

The platform offers a self-custodial, infrastructure-first solution to replace fragmented treasury tools and opaque middlemen, helping founders stay compliant, agile, and sovereign.

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What Limited Offers

Limited provides an enterprise-grade treasury management stack, specifically designed for crypto-native startups, DAOs, and global Web3 organizations. Core features include:

• Self-custodied treasury accounts with user-controlled keys
  
• Multi-user access with granular roles and permissions
  
• Automated reporting and audit trails
  
• Programmatic transfers via secure APIs
  
• Real-time balances and transaction monitoring across chains
  
• Cross-border payment infrastructure natively integrated into custody
  

In other words, Limited is what happens when Stripe meets Fireblocks - but without giving up your keys.

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Why Self-Custody Is Becoming a Non-Negotiable

The collapse of centralized crypto institutions like FTX, Celsius, and BlockFi didn’t just shake user confidence - they accelerated the enterprise shift toward non-custodial financial tooling.

• In 2023, over $3.1 billion was lost in crypto-related hacks and custodial failures (Chainalysis Crypto Crime Report)
  
• 72% of Web3 teams now report plans to migrate to self-custody treasury models in 2024 (CoinDesk x Delphi Survey)
  
• The crypto treasury infrastructure market is projected to surpass $2.8 billion by 2027, with institutional and startup adoption driving demand (Messari, 2023)
  
• VCs are increasingly favoring portfolio companies with on-chain auditability and treasury transparency as part of governance hygiene
  
• Regulatory frameworks across the EU (MiCA), U.S. (FinCEN), and Asia are beginning to mandate operational segregation of funds - making self-custody a compliance enabler, not a blocker
  

Limited doesn’t just help companies survive in this new environment - it helps them own their treasury story, end-to-end.

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Why This Round Stands Out

In a seed-stage fintech landscape filled with dashboards, APIs, and user-friendly wrappers, Limited chose a harder - but more defensible - path: it built from first principles of sovereignty.

The team didn’t ask how to make treasury management more convenient. They asked why founders ever gave up control to begin with.

And that’s the value shift that matters.

Here’s the insight founders need to hear: abstraction is only a value-add if it doesn’t come at the cost of authority. In crypto - and increasingly in fintech - what you outsource, you expose. Every UI layer hiding custody complexity becomes a vector for loss, regulation, or lock-in.

What Limited did was flip that model. It turned capital infrastructure into something programmable, auditable, and owner-driven. Not just user-friendly - but founder-secure.

This is the value drop: If you're building infrastructure, design for a world where your user gets blamed when things go wrong. Build the rails they would still choose if no one ever knew your name. Because in the end, control isn't just a feature. It's the product.

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Market Outlook: Treasury Control Is the Next Great Fintech Battleground

As startups and institutions continue migrating into digital asset ecosystems, the expectation of financial sovereignty is no longer a crypto ideal - it’s becoming operational standard.

Here’s how the market is evolving:

• The digital asset custody market is expected to grow from $2.2 billion in 2023 to $13.5 billion by 2030, driven by institutional onboarding, regulatory mandates, and self-custody infrastructure adoption (Allied Market Research).
  
• In 2023 alone, $3.1 billion in crypto assets were lost due to custodial platform failures, fraud, or hacks - accelerating enterprise demand for programmable, secure treasury tools (Chainalysis).
  
• According to Messari, 60% of DAO treasuries and early-stage crypto startups are now moving away from centralized custodians toward smart contract–based or MPC (multi-party computation) self-custody stacks.
  
• A16z’s 2024 State of Crypto report notes that “composability and control at the capital layer” will become a key competitive edge for fintech startups entering Web3 and global money movement.
  
• The rise of on-chain treasuries - now exceeding $28 billion across DAOs and DeFi protocols - is forcing traditional financial infrastructure to adapt or get replaced (DeepDAO).
  
• Regulatory frameworks such as MiCA (EU), FATF Travel Rule (Global), and U.S. FinCEN guidance increasingly favor models that support transparent, non-custodial fund controls - especially for cross-border digital assets.
  

In short: control is the next compliance. And Limited isn’t just riding that wave - it’s architecting what control looks like in code.

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What’s Next for Limited?

With fresh capital in hand, Limited plans to:

• Expand product coverage to support L2s, Cosmos SDK chains, and account abstraction
  
• Launch full-role permissioning and delegated approval flows for Web3-native orgs
  
• Release native integrations with accounting, tax, and DAO tooling stacks
  
• Pursue regulatory sandboxes in key jurisdictions for compliance-forward scaling
  
• Build out developer APIs for seamless integration into treasury workflows
  

The company is also hiring across engineering, compliance, and partnerships as it aims to become the default infrastructure layer for capital ownership in the decentralized age.