LovOn, an AI-powered relationship wellness app, has announced an $850,000 pre-seed funding round to accelerate development, expand its feature set, and reach more couples looking to deepen their emotional connection. The round was led by Pre-seed to Succeed, and backed by notable investors including AltaIR Capital, Yellow Rocks!, Smart Partnership Capital, I2BF Global Ventures, HEARTFELT_, and 13 angel investors.

Founded by Sergey Bakaev, LovOn is part of a growing wave of AI for emotional health, but it’s doing something radically different: targeting couples directly with smart prompts, guided exercises, and personalized coaching. With its soft launch already gaining traction on the App Store, the company is aiming to reshape the way people build and maintain romantic relationships.

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A Smart Coach in Your Pocket

LovOn acts as a digital relationship companion - blending behavioral science, conversational AI, and psychology to help couples navigate daily communication, intimacy, and emotional wellness. Think of it as Headspace meets couples therapy, with a sleek mobile-first UX.

The app’s key features include:

• Daily “relationship checkups” to track emotional alignment
  
• Guided conversations and activities around intimacy, conflict resolution, and appreciation
  
• AI-generated reflections to help each partner see things from the other’s perspective
  
• Private journals, insights, and goal-setting tools for individual self-awareness
  

Rather than waiting for problems to arise, LovOn’s philosophy is to build relationship health as a habit. The product encourages daily, bite-sized interactions - grounded in emotional intelligence and science-backed methods.

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Why Now?

Couples today face more relationship pressure than ever - balancing careers, parenting, financial stress, and digital overload. Yet traditional therapy remains stigmatized, expensive, and hard to access.

LovOn isn’t trying to replace therapy. It’s filling a massive gap between “we’re fine” and “we’re falling apart.”

• According to Pew Research, 67% of couples say they wish they communicated better, and over 50% of millennials say they’ve Googled relationship advice in the past year.
  
• The global mental wellness app market is projected to reach $10.2 billion by 2027, growing at CAGR 15.9% (Allied Market Research).
  
• Relationship-specific wellness is a growing niche - apps like Paired and Relish have proven demand, with millions of downloads and rising retention among Gen Z and Millennial users.
  
• Meanwhile, AI’s emotional modeling capabilities are improving rapidly, allowing for more personalized, context-aware nudges.
  

LovOn is tapping into this intersection of emotionally intelligent AI, relationship coaching, and habit-forming tech.

But what truly gives LovOn an edge isn’t just timing or market need - it’s how the product becomes part of the couple’s identity. Instead of simply being a utility, LovOn evolves into a shared ritual, like a nightly check-in or morning coffee. It’s not “an app we use”; it’s “something we do together.”

This is where many wellness founders miss the mark.

They build products around individual outcomes - more focus, less stress, better sleep - but ignore the shared context where habits actually form and stick. LovOn flips that script. When two people are invested, the app becomes self-reinforcing. One partner engages, the other follows. And suddenly, your retention loop isn’t behavioral - it’s relational.

This subtle shift in product design creates something rare: mutual accountability without pressure. Instead of one partner dragging the other to therapy, LovOn invites both into micro-moments that feel low-effort but yield high emotional return.

For founders building in any emotionally sensitive category, this insight is gold: design for the bond, not just the brain. When your product becomes part of how people connect - not just how they cope - you stop being a tool and start being a bridge. And bridges don’t get deleted from home screens.

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Traction and Team

Since launching its private beta, LovOn has:

• Reached early adopter couples across 12+ countries
  
• Recorded over 50,000 shared reflections between partners
  
• Achieved early retention metrics on par with top mental wellness apps
  
• Built a strong foundation for a freemium-to-premium model, offering tiered access to AI coaching, therapist-designed journeys, and more
  

The team combines backgrounds in psychology, NLP, mobile UX, and behavioral design - giving them the cross-functional edge needed to build in this delicate category.

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The Relationship Tech Market: Emerging, Lucrative, and Deeply Human

LovOn is launching at the exact moment the world is waking up to the reality that emotional wellness isn’t just personal - it’s relational. And the numbers back it up.

• The global relationship wellness market - including couples counseling, apps, retreats, and content - is estimated to reach $11.2 billion by 2028, growing at a CAGR of 9.1% (Market Research Future, 2023).
  
• Apps like Paired, Lasting, and Relish have shown strong early adoption, with Paired recently surpassing 10 million conversations facilitated globally.
  
• According to Google Trends, global search interest in “relationship advice apps” has tripled since 2020, especially among users aged 25–39, indicating a growing demand for preventative, tech-enabled support.
  
• A 2023 survey by Mindbody found that 68% of Gen Z and Millennials are open to using AI tools for relationship or emotional guidance if they’re secure, personalized, and evidence-based.
  
• Meanwhile, the broader mental wellness app category is booming - projected to grow from $6.2 billion in 2023 to $17.5 billion by 2030 (Allied Market Research), driven by consumers seeking affordable, on-demand support.
  

These stats highlight a profound shift: people want proactive, bite-sized, and emotionally intelligent solutions - not just emergency interventions.

And LovOn is ahead of the curve by focusing not on the crisis moment, but the daily emotional micro-interactions that define long-term satisfaction. In a world where conversations around therapy, mental health, and emotional availability are becoming more normalized, LovOn’s positioning is timely, ethical, and scalable.

The relationship tech category isn’t just viable - it’s becoming essential.

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What’s Next for LovOn?

With the pre-seed round closed, LovOn is focusing on product expansion, user growth, and deeper emotional intelligence capabilities. Priorities for the next 12 months include:

• Hiring top talent in AI/ML, content design, and partnership development
  
• Rolling out therapist-backed programs and premium subscription features
  
• Growing their presence on the App Store and Google Play, especially in English-speaking and European markets
  
• Exploring integrations with wearables and emotion-sensing tech for deeper personalization
  
• Launching relationship wellness campaigns with mental health influencers and partners
  

As romantic relationships continue to evolve in the digital age, LovOn is betting big on a future where couples are supported not just in crisis - but in everyday connection.

With science, empathy, and smart design, LovOn is bringing love tech into the mainstream - one conversation at a time.