Warp, a US-based logistics tech startup, has secured $10 million in Series A funding, led by UP.Partners and Blue Bear Capital. Founded by Daniel Sokolovsky, Warp is tackling one of the most inefficient and fragmented pieces of the supply chain: middle- and final-mile freight.

With the fresh capital, Warp plans to expand its logistics-as-a-service platform, refine its proprietary routing technology, and scale its network of drivers and warehouse partners. The company is positioning itself as a transformative player in freight orchestration - giving shippers, carriers, and 3PLs a smarter, faster, and more transparent way to move goods.

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The Problem Warp Solves

Traditional freight logistics, especially in the middle and final mile, is notoriously outdated. Shippers often rely on fragmented spreadsheets, manual coordination, and opaque pricing models that lead to inefficiencies across the board.

Warp integrates warehousing, routing, and transportation into one cohesive platform, enabling businesses to:

• Access pre-vetted carriers for scheduled or on-demand deliveries
  
• Automate route optimization based on real-time warehouse and vehicle availability
  
• Track inventory and shipments end-to-end with full visibility
  
• Slash transportation costs by consolidating loads and reducing empty miles
  

The company isn't just building another TMS (transportation management system); it's rethinking how freight should be orchestrated from first mile to final mile - especially for enterprise-grade customers dealing with high volume and tight delivery windows.

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Why This Matters Now

Freight and logistics aren’t just suffering from inefficiencies - they’re trapped in rigid, analog thinking. Even as delivery timelines shrink and global shipping volatility increases, many businesses still coordinate freight like it’s 2005: through emails, spreadsheets, and patchwork tools.

That’s where Warp steps in. It doesn't just digitize logistics - it re-architects the flow. Warp gives companies programmatic control over how freight moves, automating decisions like which driver gets which load, when warehouse transfers should occur, and how to reroute in real time based on delays or capacity.

And here’s the insight that should make every founder sit up:

Real defensibility doesn’t come from faster service - it comes from controlling the flow of decisions.

Warp isn’t winning because it promises speed. It’s winning because it embeds itself into the operating logic of freight orchestration. Founders chasing impact in legacy industries shouldn’t stop at dashboards or visibility tools - those are table stakes. The real opportunity is deeper: to become the layer that tells the system what to do next.

If you're building in high-friction environments - where coordination is chaotic and outcomes are inconsistent - then your north star shouldn’t be convenience. It should be predictive control. Warp’s product isn’t sexy on the surface - but it’s indispensable underneath. That’s how you become the infrastructure, not just another tool in the stack.

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Market Outlook: Freight Networks Are the Next Frontier of Automation

The freight and logistics sector is experiencing massive disruption - but still runs on outdated systems. As global shipping demands surge and supply chains become increasingly complex, a new class of freight-tech startups like Warp is stepping in to modernize the backbone of commerce.

• The global freight and logistics market is projected to reach $15.5 trillion by 2027, growing at a CAGR of 6.3%, driven by e-commerce, global trade recovery, and supply chain diversification.
  
• Over 70% of logistics providers still rely on manual workflows or disconnected systems to manage shipments, driver scheduling, and routing - leading to costly inefficiencies and service gaps.
  
• U.S. trucking alone accounts for $875 billion in annual revenue, but suffers from 20–35% empty miles, with trucks running routes without loads due to poor network optimization.
  
• Real-time freight orchestration platforms are expected to grow 5x by 2030, according to McKinsey, as shippers demand faster, smarter, and more adaptive supply chains.
  
• Investors have poured over $30 billion into logistics tech since 2020, signaling strong conviction that infrastructure-level startups will define the next wave of operational resilience.
  

Warp is betting on this shift by not just making freight digital - but intelligent. The company’s platform positions it at the center of freight decisions, where automation, route intelligence, and service reliability converge into one scalable ecosystem.

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What’s Next for Warp?

With its Series A closed, Warp will focus on:

• Expanding its driver network and geographic coverage in the US
  
• Onboarding more warehouse partners for real-time fulfillment matching
  
• Enhancing its API offerings for logistics teams to plug into
  
• Hiring across engineering, operations, and customer success
  
• Investing in predictive routing models to reduce deadhead miles and increase efficiency
  

Warp's north star is to make logistics as programmable as cloud infrastructure - giving any company, large or small, the ability to run like a global logistics powerhouse.

As the world moves toward on-demand everything, Warp isn’t just helping goods move faster - it’s helping logistics think smarter.