Gemist, the innovative platform powering custom jewelry experiences for retailers, has successfully raised $6 million in funding to expand its white-labeled “jewelry-as-a-service” technology. The round was led by Entrada Venture, with participation from The Artemis Fund and Collide Capital, signaling strong investor confidence in Gemist’s scalable, B2B-first approach to personalized fine jewelry.

At the helm is Madeline Fraser, a repeat founder with a clear mission - to simplify custom jewelry for modern consumers by giving brands the tools to sell personalized rings, earrings, and bracelets online without friction.

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The Gemist Product: Custom, Embedded Jewelry Shopping

Gemist enables any brand or retailer to offer custom jewelry shopping experiences through an embeddable platform. With just a few lines of code, businesses can provide their customers with:

• 3D visual customization for shape, cut, metal, and stone
  
• Try-on-at-home capabilities for select SKUs
  
• End-to-end white-labeled ecommerce integration
  
• Real-time pricing and fulfillment support
  

The backend is equally powerful, automating production through a vetted network of manufacturers. This means retailers can offer bespoke jewelry without inventory risk, design teams, or operational complexity.

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Why It Matters Now: The Experience Economy Meets Fine Jewelry

In the age of personalization, shoppers expect more than static product pages - especially when it comes to something as intimate and high-consideration as jewelry.

And this is where Gemist’s model shines. By bringing modular, user-friendly customization into existing ecommerce workflows, the startup turns traditional jewelry sales into engaging, memorable experiences.

Here's the ultra value drop for founders: The future of ecommerce isn't just about convenience - it's about co-creation.
Gemist gives retailers the ability to let customers design their own luxury - without leaving the brand’s ecosystem.
For startups in vertical commerce, embedding that level of interaction builds not just conversion - but attachment.

This capability to “own the UX of ownership” is what sets Gemist apart from standard jewelry plugins or one-off custom options. It becomes a strategic retention tool for retailers, not just a novelty.

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The Jewelry Market Is Ready for Change

The opportunity is massive. According to Allied Market Research, the global jewelry market is projected to hit $518 billion by 2030, with fine jewelry ecommerce expected to triple by 2026. Consumers - especially Millennials and Gen Z - are driving demand for custom, ethically sourced, and tech-enabled options.

• 75% of Gen Z consumers prefer brands that offer product personalization, per Deloitte
  
• McKinsey forecasts that online sales will make up 25–30% of global fine jewelry purchases by 2025
  
• Shopify reports that personalized products convert at 20% higher rates than non-customizable SKUs
  

Yet most traditional jewelry retailers are still built on outdated infrastructure - limited SKUs, static product pages, and offline workflows that don't scale. Gemist is giving them a plug-and-play solution to meet modern expectations without redesigning their operations.

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Backed by Strategic Investors Who Know Commerce Infrastructure

This $6M round wasn’t just about capital - it was about coalition-building. Leading the charge, Entrada Ventures brings decades of operational scale experience in retail, while The Artemis Fund, known for backing women-led fintech and commerce startups, strengthens the brand’s mission to disrupt legacy industries.

Collide Capital rounds out the investor mix with a strong focus on cultural relevance and inclusive innovation - key as jewelry becomes a broader expression of identity and storytelling.

Together, these investors signal confidence in Gemist’s commerce-as-a-platform model, rather than being a DTC brand locked in margin battles.

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Madeline Fraser’s Vision: Modern Luxury at Scale

This isn’t Madeline Fraser’s first venture into digital commerce. As the founder of previous interior design and lifestyle startups, Fraser has always operated at the intersection of design, tech, and consumer behavior.

With Gemist, she’s applying that vision to one of the most emotional purchases a consumer can make - with the belief that luxury should be personal, digital, and democratized.

Fraser notes, “Every ring tells a story. We’re just making it easier for brands to help customers write their own.”

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What’s Next for Gemist

With this new capital, Gemist will focus on:

• Expanding its retail partnerships across the U.S. and Europe
  
• Launching new B2B2C tools for onboarding, analytics, and customer support
  
• Investing in mobile-first UX enhancements for live customization
  
• Scaling manufacturer integrations to ensure fulfillment speed and flexibility
  

The startup is also piloting partnerships with engagement ring retailers, luxury gift brands, and lifestyle marketplaces to widen its platform footprint across verticals.