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Duranta Raises $7M Seed to Empower Landscapers with AI‑Driven Workflow Platform

Seattle-based Duranta has secured a $7 million seed round, led by Base10 Partners and Pear, with participation from Coalition Operators, Sunshine Lake, and angel backers like GitHub CEO Thomas Dohmke and PagerDuty co‑founder Andrew Miklas. The funding will fuel rapid expansion of Duranta’s AI-powered platform, aimed at streamlining business operations for landscapers, lawn care professionals, and outdoor service providers.

AI at Work: Automating Observation to Proposal

Duranta’s flagship offering, AIdan, uses aerial imagery and AI to quickly measure yards - calculating boundaries, hardscapes, and greenery in seconds. Users get instant takeoffs, professional designs, price estimates, invoices, and CRM tools, all within a single platform. By condensing processes that traditionally take hours - or site visits - it’s enabling team efficiency gains of over three hours per day.

Duranta isn’t another design app; it combines precise measurement with operational workflows - helping users quote, invoice, and manage clients through one centralized, mobile-first solution. That's why professionals report faster sales cycles, fewer site returns, and better margins.

How Early Traction Proves the Model

Since founding in 2024 by a team of Aurora Solar alumni, Duranta has built both its product and momentum. Early adopters - landscaping firms and property services teams - have leveraged the platform to close contracts without even visiting sites; one Seattle-based user shared they’ve reduced multiple site trips per week. The company now supports thousands of jobs, and the seed round will sustain its growth and deepen market penetration.

Duranta’s breakthrough wasn’t just technical - it came from reimagining the professional workflow from end to end. Landscapers historically accept site visits, manual measurements, and fragmented apps as inevitable. Duranta challenged that assumption: what if measurement, sales, and client management could be fully integrated and automated? By collapsing what felt like separate tools into a unified product, Duranta turned an everyday pain point into a comprehensive productivity platform.

That’s the kind of insight every founder should seek - take friction accepted as normal, then bake its solution into the core of your product. In doing so, you shift from making tools to shaping entire categories.

Scaling Design and Operations Infrastructure

With sea lift, Duranta plans to expand its engineering and AI teams in Seattle and across North America. The funding supports deeper product integrations - like QuickBooks sync and CRM touches - as well as geographic expansion aimed at serving mid-tier landscaping businesses nationwide.

The team’s experience - from Aurora Solar, Amazon, Google, Figma, and Datadog - gives them a strong foundation in product scalability and user experience.

Leadership Anchored by Experience

At the helm is Samuel Adeyemo, Duranta’s co-founder and CEO. With a background in scaling software teams at Aurora Solar, Adeyemo understands both the technical challenges and commercial dynamics of building B2B SaaS at scale. He explains that Duranta is designed to empower service professionals, not replace them.

Why Market Timing is Perfect

The outdoor services sector is highly fragmented and underserved by modern software. Landscapers, lawn care teams, and maintenance providers often rely on manual processes and consumer-grade tools that aren’t built for business. Duranta’s platform offers a purpose-built solution that combines measurement, design, quoting, and CRM in one intuitive package.

With labor shortages and rising customer expectations, landscapers are actively seeking tools that increase efficiency and professionalism - and Duranta delivers exactly that.

What Comes Next

Over the next year, Duranta will launch advanced features like AI-generated planting designs, dynamic pricing calculators, and advanced analytics dashboards. Personnel investments will focus on customer success, sales operations, and AI-enhanced product development.

By continuing to align product iterations with real-world use cases and feedback from its user base, Duranta is positioning itself to become the default operating system for outdoor service professionals.


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