Live Story, a no-code visual commerce platform, has announced the successful close of its $3,154,279 seed funding round, with Vertis SGR leading the investment. This milestone marks a critical inflection point for the startup as it seeks to help brands and retailers deliver immersive digital storefronts without writing code.

Led by CEO Stefano Mocellini, Live Story empowers design, marketing, and e-commerce teams to create dynamic front-end experiences - without waiting on developers or engineering sprints.

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Drag, Drop, Deploy: The No-Code Revolution in Digital Retail

At its core, Live Story enables non-technical teams to build modular, headless storefronts using a visual editor that integrates directly with popular platforms like Shopify, BigCommerce, and headless CMS providers. The platform allows users to create responsive pages, customize product layouts, and launch shoppable stories across digital channels in just a few clicks.

With real-time previews, dynamic content blocks, and seamless integration into modern tech stacks, Live Story turns any marketing team into its own development arm.

“Designers shouldn’t have to wait for code. Live Story brings full creative freedom back to the front-end.”

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Why It Matters Now

E-commerce is no longer just about product listings and checkout flows. Today’s consumers expect interactive, branded experiences that mirror social content, video storytelling, and dynamic personalization.

According to Statista, global e-commerce sales are projected to exceed $6.3 trillion in 2025, with nearly 22% of total retail sales happening online. Meanwhile, Gartner reports that over 70% of new enterprise applications will be built using no-code or low-code tools by 2026, highlighting a massive shift toward democratized software creation.

Live Story sits at the intersection of these two macro-trends, offering a platform where marketers can build, edit, and deploy high-converting customer experiences - without needing full-stack engineers on call.

And here’s where the deeper insight kicks in: Live Story isn’t just helping brands create pages faster - it’s rewriting how commerce teams think about iteration itself. Because when deployment friction is removed, storytelling becomes a daily practice, not a quarterly project.

The fastest-growing products aren’t just tools - they’re mindset changers. Live Story’s real leverage comes from what it unlocks psychologically: the habit of experimentation. Founders building in this space should ask:

Are you building something that users touch once a week, or something they depend on every day to validate ideas?

Because the stickiest platforms don’t just save time - they shift the user's relationship with time. Live Story doesn’t just remove developer dependency; it introduces a culture of speed. And in markets that move fast, that’s the only defensibility that compounds.

This speed of iteration is what gives Live Story its edge - not just in usability, but in long-term growth. When your customers can launch more, test more, and fail faster, your product becomes their growth engine.

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The Strategic Timing Behind the Round

This funding round arrives at a moment when headless commerce is accelerating, but most brands still struggle to bring their visions to life due to technical bottlenecks. While back-end flexibility is abundant, front-end agility often lags.

Live Story’s competitive edge is in offering a fully decoupled front-end builder that integrates into existing APIs and systems. Brands can keep their backend and e-commerce logic intact while using Live Story to visually express their brand identity at speed.

Founders building in SaaS often obsess over adding features, but what Live Story gets right is this: the feature isn’t the product - the workflow is. By aligning their UX around the exact pain point (marketers waiting on dev cycles), they’ve created a product that sells itself.

If you’re building for a non-technical audience, ask yourself: Does your product turn time sinks into momentum loops? That’s what separates tools from platforms. Live Story isn’t just giving users new powers - it’s rewriting their day.

This kind of functional empowerment is why investors are betting on Live Story to become the “Webflow” of e-commerce storytelling.

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Backed by Vertis SGR

The seed round was led by Vertis SGR, one of Italy’s premier venture capital firms known for supporting high-growth tech companies across Europe. Their investment affirms confidence not only in the technology but in the rising importance of visual-first commerce infrastructure.

With this capital, Live Story plans to accelerate product development, expand integrations with e-commerce and CMS platforms, and grow its presence in the U.S. and European markets.

Meet the Team Behind the Vision

CEO Stefano Mocellini brings a background in software architecture and digital commerce strategy. His vision for Live Story grew out of years spent watching marketing teams bottlenecked by dev queues, and developers swamped by repetitive page requests.

Alongside Mocellini is a cross-functional team of engineers, designers, and growth leaders who are passionate about building a collaborative platform that feels as intuitive as Figma, but powerful enough for enterprise-grade commerce.

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What’s Next for Live Story

With fresh capital in hand, Live Story will focus on:

• Launching deeper integrations with platforms like Adobe Commerce, Contentful, and Sanity.io
  
• Expanding its template and block library to support more use cases (e.g., lookbooks, product drops, mobile-first campaigns)
  
• Enhancing real-time collaboration features to enable multi-team workflows
  
• Investing in AI-powered layout suggestions and performance analytics for page optimization
  

As brands seek faster ways to test, iterate, and launch e-commerce experiences, Live Story is positioning itself as the no-code standard for digital storefront creativity.

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