Ovasave, a rising femtech startup focused on revolutionizing fertility care, has announced a successful $1.2 million pre-seed funding round. Co-founded by Majd Abu Zant and Torkia M., the company is taking aim at one of the most underserved, emotionally complex, and financially burdened corners of healthcare: fertility support and reproductive wellness.

The round attracted backing from several notable early-stage investors including Plus VC (+VC), Annex Investments, 25madison, and others - highlighting growing investor interest in fertility-tech, a subsector of femtech that has rapidly gained momentum over the last three years.

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A Market Ripe for Reinvention

Infertility affects one in six people globally, according to the World Health Organization. Yet, despite the widespread prevalence, fertility care remains riddled with challenges: cost, access, stigma, and a lack of personalization. The global fertility services market was valued at $35.2 billion in 2023, and it's expected to exceed $67 billion by 2030, growing at a CAGR of 9.7%.

Driving this growth is a combination of later-life family planning, improved societal awareness, employer fertility benefits, and a surge in digital health adoption. Yet, the infrastructure to support this demand is still immature. Many patients struggle with a fragmented ecosystem - clinics, labs, insurance providers, and digital apps that rarely communicate with one another.

This is the precise pain point Ovasave is building for: to create a tech-enabled, full-stack fertility care platform that streamlines access and builds trust between patients and providers.

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What Makes Ovasave Different?

While some femtech players focus narrowly on ovulation tracking or egg freezing, Ovasave appears to be taking a more holistic, care-centric approach. The startup is working on a digital-first experience that combines medical access, emotional support, care navigation, and fertility education in one platform.

It’s not just about offering more tools - it’s about offering the right guidance at each stage of the fertility journey. That kind of depth is what the industry is missing, and it may be what makes Ovasave more than just another wellness app.

Backers like Plus VC and 25madison likely saw this broader positioning - and its potential to command higher retention, deeper patient engagement, and ultimately, clinical partnerships that traditional femtech apps haven’t been able to secure.

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Founders, Take Note: The Best Pre-Seed Decks Don’t Just Tell a Story - They Collapse Risk

There’s something else to be learned here - and it’s especially relevant for early-stage founders trying to raise capital in a tough market.

Ovasave’s raise wasn’t just about vision. It was about de-risking the most common investor objections before the pitch even began.

Here's the reality most founders underestimate: Pre-seed investors aren’t looking for perfect metrics. They’re trying to answer one question - is this team building something that will still be venture-backable 18 months from now?

Ovasave likely closed their round by showing more than just a big market and a sleek prototype. They likely demonstrated:

• Early customer insights or pilot demand
  
• A clear wedge into a complex system (e.g., employer partnerships, underserved geographies, or a care model that reduces cost per cycle)
  
• A founding team that understands clinical workflows, not just consumer engagement
  

Founders raising in regulated or sensitive spaces - like healthtech, fintech, or edtech - should be collapsing the three biggest risks in their deck: distribution, defensibility, and compliance. If you can show you’ve already solved one and have a plausible plan for the other two, you move from “interesting” to “fundable.”

And don’t just say you have traction - visualize it. Use timeline slides that show product milestones, distribution partnerships, and regulatory approvals already in motion. Investors don’t want static. They want momentum.

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The Rising Tide of Femtech and Fertility Innovation

Femtech has evolved from a niche category to a global movement. By 2024, the femtech market reached $22 billion, with over 60% of investments going into fertility, maternal care, and hormonal health. Fertility tech, in particular, is no longer just a consumer trend - it’s an institutional concern.

Tech giants and employers alike are pouring money into reproductive benefits. According to Mercer, 43% of large U.S. employers now offer fertility benefits as part of their health plans - up from just 24% in 2016. This opens massive B2B channels for startups that can deliver clinically validated, scalable solutions.

At the same time, telehealth has normalized digital-first care in areas that once required in-person consultations. Fertility support is no exception. The combination of asynchronous care, digital labs, and precision medicine is paving the way for platforms like Ovasave to replace or augment traditional clinics.

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Where Ovasave Goes From Here

With $1.2 million in fresh capital, Ovasave is expected to scale its platform, expand partnerships with fertility specialists and labs, and build out features that increase accessibility for patients in underrepresented geographies.

The company’s model may also open the door to employer-integrated offerings, similar to how Maven Clinic approached growth. With employers footing the bill for fertility benefits, Ovasave’s positioning as a care-focused, full-stack solution could become a strong go-to-market advantage.

It’s not hard to imagine them rolling out localized partnerships across the Middle East and North Africa, where fertility access and stigma remain especially underserved - offering the company both impact and market leverage.

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Final Thoughts: The Rise of Mission-Aligned Healthtech

Ovasave represents more than a new startup. It reflects a wave of mission-aligned innovation in healthtech - where founders build not only for market gaps, but for deeply human pain points.

In a post-pandemic world where health has become digital, decentralized, and consumer-driven, founders have a rare window to reinvent systems that once felt untouchable. Fertility is one of them. And platforms like Ovasave are showing that with the right timing, the right team, and the right pitch, even a pre-seed round can catalyze massive transformation.