Squint, a fast-rising innovator in augmented reality (AR) solutions for enterprise operations, has secured $40 million in Series B funding to accelerate its mission of transforming how frontline workers access and interact with critical operational information. The round was led by The Westly Group, TCV, Sequoia Capital, and Menlo Ventures, adding significant firepower to Squint’s already impressive growth trajectory.

Founded by Devin Bhushan, Squint is bridging the gap between physical operations and digital knowledge - making complex workflows more intuitive, efficient, and scalable through AR.

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What Squint Brings to the Industrial AR Landscape

Squint offers a powerful platform that overlays context-specific digital instructions, checklists, and real-time data directly onto the physical workspace using AR devices and mobile apps. From factory floor processes to field service tasks, Squint enables workers to follow step-by-step guidance without flipping through manuals or pausing work to check a screen.

Its solution integrates with existing enterprise systems - meaning deployment is fast and disruption is minimal. For industries such as manufacturing, energy, logistics, and maintenance, this translates into:

• Reduced training times for new employees
  
• Higher operational accuracy with fewer human errors
  
• Real-time knowledge sharing across distributed teams
  
• Improved safety compliance through visual prompts and alerts
  

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Why It Matters Now

The global AR in enterprise market is on a rapid growth path - projected to reach $78 billion by 2030, with a CAGR of over 32%. Industries are actively seeking ways to digitize frontline work without overhauling their core systems, and AR has emerged as a cost-effective bridge between analog processes and full digital transformation.

For founders, there’s a critical insight here: the most successful enterprise tech doesn’t just replace workflows - it enhances them in place. Products like Squint that integrate seamlessly into current operations lower adoption barriers, deliver value from day one, and become indispensable to daily business continuity.

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Market Outlook & Competitive Advantage

While competitors like PTC’s Vuforia, TeamViewer’s Frontline, and Microsoft’s Dynamics 365 Guides have validated the AR for the enterprise market, Squint stands out with its mobile-first, hardware-agnostic approach. This means companies don’t need to invest heavily in specialized AR headsets - Squint works on devices workers already use, significantly reducing cost and deployment friction.

This adaptability is a strategic advantage in budget-conscious environments. Rather than forcing organizations into expensive hardware ecosystems, Squint meets them where they are, scaling capabilities as needs grow.

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The Investors Behind the Round

Squint’s $40 million Series B attracted some of the most influential names in venture capital:

• The Westly Group – Known for investing in sustainable technology and operational innovation.
  
• TCV – Backers of category leaders like Netflix, Spotify, and Airbnb.
  
• Sequoia Capital – Legendary VC firm with a track record of funding enduring market leaders.
  
• Menlo Ventures – Experienced in scaling enterprise technology companies globally.
  

This combination of deep operational expertise, market access, and growth capital gives Squint a significant edge in expanding both product and market reach.

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Why This Raise Is a Turning Point

Squint’s platform is arriving at a time when workforce transformation is no longer optional. A 2024 industry survey revealed that 62% of manufacturing leaders are actively investing in AR or mixed reality tools to improve operational efficiency. Additionally, AR-enabled training has been shown to reduce onboarding time by up to 60% while improving retention and job performance.

By targeting these high-impact outcomes, Squint isn’t just selling technology - it’s offering a measurable return on investment that resonates with enterprise decision-makers.

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What’s Next for Squint

With this funding, Squint plans to:

• Expand engineering and product teams to develop advanced AR features and AI-driven task automation.
  
• Deepen integrations with major enterprise software platforms such as SAP, Oracle, and Microsoft Dynamics.
  
• Scale international presence, with targeted expansion in Europe and Asia where industrial AR adoption is accelerating.
  
• Invest in customer success and onboarding, ensuring fast adoption and visible results for new clients.
  

The company’s roadmap also includes enhancing real-time analytics so organizations can measure productivity gains, error reduction, and safety improvements directly from the platform.

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Industry Outlook: AR’s Role in the Future of Work

Industry analysts predict that by 2027, 70% of enterprise organizations will have at least one AR-driven operational process in place. This adoption will be fueled not only by cost savings and efficiency gains but also by the growing skills gap in industrial sectors - AR solutions like Squint’s can make less experienced workers productive faster, easing labor shortages.

As the line between digital and physical work continues to blur, Squint’s focus on accessibility, scalability, and integration positions it as a likely leader in the next wave of industrial transformation.

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