Appcharge, founded by Maor Sason, has landed a $58 million Series B to turbocharge its vision of putting monetization back in the hands of game studios. The round was led by IVP, with participation from Playrix, Creandum, Play Ventures, Giliot Capital, and several notable angel investors with deep experience in gaming and fintech.

A New Approach to In-App Payments

Appcharge was born out of one important insight: gaming studios spend millions every year building and marketing world-class experiences, yet when it comes to payments they’re still forced into a one-size-fits-all system that treats all apps the same. Rather than accepting 30% platform fees and limited access to customer data, Appcharge gives developers a way to run their own branded payment layer - directly inside the game - without sacrificing conversion, user experience, or regulatory compliance.

Studios plug Appcharge into their game backend to enable everything from localized payment methods and real-time fraud protection to multi-currency support and bonus reward mechanics. The result is higher margins, better retention, and a direct relationship with players.

Strong Investor Confidence in Category Ownership

Investors in the round made it clear that this is more than another “payments API” - it’s infrastructure that allows game studios to actually build financial strategy into the core of their product. With global gaming revenue expected to reach $250B by 2026, margins and LTV are becoming as important as gameplay. Appcharge is giving studios the tools to control both.

What many early-stage founders will appreciate is how clearly the company framed its role in the market. Appcharge didn’t position itself as a cheaper alternative to existing payment processors - it positioned itself as a new financial operating system for game studios. That subtle shift completely changes the conversation with both customers and investors. The real lesson here is that if you want to build something defensible in a highly competitive space, build the thing your customer ultimately wishes they could own themselves - not just a better service, but the capability they never had access to. That’s what allowed Appcharge to move from “tool” to “strategic partner,” and that’s the reason a Series B round at this scale made sense to top-tier investors.

Product Traction and Expansion Plans

Appcharge already powers live transactions for several well-known game studios across Europe and Asia, and the results have been strong:

• Up to 20% increase in net revenue per paying user
  
• Lower transaction failure rates in emerging markets
  
• In-game reward capabilities driving higher retention and re-purchase frequency
  

With the new funding, the company plans to:

• Expand its global payment partnerships - particularly in LATAM, India, and the Middle East, where local payment methods drive a majority of conversions.
• Grow its product and GTM teams to support larger enterprise studio integrations.
• Develop new monetization features such as loyalty wallets and dynamic pricing engines tied to player segmentation and behavioral models.

Why Timing Matters Right Now

The mobile gaming industry is reaching a point where acquisition costs are rising and traditional advertising channels are becoming less predictable. That means studios need to create durable revenue mechanisms inside the game - not rely on ad-driven discovery outside of it. Because Appcharge plugs directly into the core infrastructure of the game, it gives studios control over the economics of their product in a way that wasn’t possible when platform providers sat in the middle.

Industry analysts see a long runway ahead for infrastructure players like Appcharge, who make it possible for game developers to monetize more intelligently and build stronger long-term player relationships.

Looking Ahead

Over the next 12 months, Appcharge plans to deepen its reach with top-grossing studios and open its self-serve platform for mid-tier developers. A major focus will be refining the onboarding process to reduce integration time and allow product teams to start testing monetization features faster.

With a seasoned leadership team, growing customer base, and $58 million in fresh capital, Appcharge is well on its way to becoming the default payments and monetization infrastructure layer for the global gaming industry.