In a major step forward for financial technology, Advisor.com has raised $9 million in seed funding, marking a bold new chapter in its mission to help individuals make smarter financial decisions with confidence. The round was led by Walkabout Ventures, with additional participation from investor Jim Brown, signaling strong belief in the platform’s ability to reshape the way financial advice is delivered and consumed.

Founded by Hunter Stunzi, Advisor.com provides a digital-first platform that ensures no one ever has to make a financial decision alone. With tools and expertise that connect users to the right advisors and insights, the company is aiming to democratize financial wellness at scale.

Closing the Gap in Financial Guidance

Financial decision-making is one of the most universal yet intimidating aspects of modern life. From retirement planning and wealth management to everyday budgeting, millions of people struggle to navigate a fragmented landscape of advisors, apps, and resources. Advisor.com addresses this challenge by offering a centralized hub where individuals can access trusted financial expertise personalized to their needs.

This approach resonates strongly at a time when economic uncertainty has heightened the demand for smarter, more transparent financial guidance. By eliminating guesswork and replacing it with actionable advice, Advisor.com positions itself as a partner in long-term financial well-being.

Backing From Leading Fintech Investors

The support from Walkabout Ventures and Jim Brown represents more than just capital - it underscores a belief in Advisor.com’s ability to scale rapidly in a market that is ripe for disruption. The financial advisory industry has long been limited to those with significant wealth or exclusive access to personal networks, but Advisor.com’s digital-first model opens the door for everyone to gain meaningful advice.

And here lies an insight that every founder can take away: Advisor.com’s success in raising at seed was not just about solving a problem; it was about solving the problem behind the problem. Financial tools are everywhere, yet trust has been the missing piece. Instead of focusing solely on feature-building, Advisor.com built its narrative around credibility and human assurance first, then layered technology to amplify that trust. This is where many early-stage founders misstep - investors fund companies that can scale certainty, not just software. If your product sits in a trust-sensitive category like finance, health, or education, embedding trust into your user journey is not optional - it’s the very engine that accelerates funding, adoption, and retention.

Building the Future of Financial Wellness

Advisor.com’s platform combines an intuitive digital interface with robust advisor tools, making it easier than ever for users to connect with vetted professionals. By simplifying discovery, engagement, and ongoing support, the company is tackling one of the most persistent pain points in financial services: accessibility.

The funding will allow Advisor.com to expand its engineering and product teams, scale advisor onboarding, and further invest in AI-driven tools that match users with the right advisor at the right time. Additionally, the capital will be used to strengthen marketing and brand awareness, ensuring that Advisor.com grows its reach among both consumers and financial professionals.

A Broader Trend in Fintech

The raise comes at a time when fintech adoption is accelerating across all demographics, particularly as consumers demand more transparency and accountability from financial service providers. Advisor.com sits at the intersection of this trend, leveraging technology not to replace human advisors, but to make their expertise more accessible, affordable, and impactful.

By creating a model that blends human guidance with digital efficiency, Advisor.com is carving out a distinct position in a crowded market. It is this hybrid model that investors believe will resonate with users and enable sustainable growth.

Why This Matters

Financial health is foundational to overall well-being, yet millions remain underserved or overwhelmed when making critical decisions. Advisor.com’s work represents not just a startup milestone, but a cultural one - the idea that financial advice should be as accessible as healthcare, education, or housing resources.

The $9 million seed round equips the company with the resources to expand its platform and move closer to its mission: making sure no one ever makes another financial decision alone.