MedSetGo, an AI-powered healthcare merchandising platform, has announced the successful closure of its $2.4 million Seed round, led by Turbostart. Positioned at the intersection of technology, healthcare, and consumer demand, MedSetGo is reimagining how services are accessed, understood, and delivered in a fragmented $500 billion healthcare services universe.

With its HIPAA-compliant AI platform, MedSetGo connects hospitals, payors, ambulatory surgical centers (ASCs), nursing homes, therapy providers, behavioral health clinics, and soon, direct-to-consumer healthcare offerings. The company’s mission is bold yet straightforward: to empower consumers, improve health outcomes, and help partners enhance their margins by building a unified, intelligent marketplace for healthcare services.

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The Generational Shift in Healthcare Access

Healthcare in the United States is notoriously complex. Patients often bounce between providers, struggle with opaque billing systems, and face barriers to timely care. Organizations, meanwhile, juggle inefficiencies that drive up costs and strain resources.

MedSetGo is tackling this fragmentation head-on. By leveraging AI, the platform enables smarter healthcare merchandising - essentially, structuring and presenting healthcare services in ways that are discoverable, transparent, and easy to navigate.

Founder Shrey Kapoor describes the opportunity as a generational inflection point:

“Consumers are demanding healthcare experiences that match the simplicity and intelligence of digital commerce. We believe healthcare access should be just as seamless as ordering a product online, and AI gives us the tools to make that vision real.”

This isn’t just incremental improvement. It’s a redesign of the healthcare access layer itself.

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The Founder Behind MedSetGo

Shrey Kapoor brings a rare blend of academic rigor and entrepreneurial drive to MedSetGo. With a joint MD/MBA program at Johns Hopkins (currently deferred to build MedSetGo full-time), Kapoor has authored 20+ peer-reviewed scientific publications, been recognized in the 2024 Poets & Quants Business of Health report, and lectured at UCLA’s MPH program.

Kapoor’s academic journey was backed by prestigious scholarships, including the Schier and Harry P. Clause Jr. Scholarship for medical education and a full MBA scholarship. His resume signals not only deep clinical and business expertise but also an ability to integrate both perspectives into practical, scalable solutions.

It’s this dual lens - medicine and management - that gives MedSetGo a competitive edge. Kapoor knows firsthand the pain points clinicians face and understands how healthcare organizations think in terms of cost structures, operating margins, and scalability.

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Investor Backing and Global Collaboration

The $2.4 million Seed funding was led by Turbostart, a Bangalore-based think tank and accelerator. Turbostart has developed a reputation for identifying global startups that are not just innovative but also capable of systemic impact.

By investing in MedSetGo, Turbostart underscores its belief that the future of healthcare will be orchestrated through AI-driven platforms capable of aligning the diverse interests of payors, providers, and patients.

The deal also highlights a growing trend in the startup ecosystem: cross-border collaboration. U.S.-based startups tapping into international investment networks are increasingly positioned to scale faster by accessing broader expertise, networks, and market insights.

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The Insight Founders Rarely Talk About

Here’s where many healthcare startups stumble: they focus on optimizing the patient experience while ignoring the ecosystem of incentives that actually drives adoption.

Hospitals want to lower readmission rates. Payors want to reduce total spend. Providers want to maximize their limited time. Patients want simplicity and affordability.

If a startup only satisfies one of these groups, adoption falters. Healthcare is a systems-level game, and the real unlock is incentive alignment.

Platforms like MedSetGo stand out because they don’t just build consumer-facing technology; they embed themselves in the workflows and financial models of every stakeholder. That’s the key difference between startups that scale in healthcare and those that fizzle.

For founders outside healthcare, this lesson applies too: your product isn’t just about solving pain points - it’s about solving cross-stakeholder contradictions. Designing for harmony, not just for one actor, is how platforms achieve defensibility.

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Market Outlook: The Future of Healthcare Merchandising

The healthcare merchandising model - where services are packaged, priced, and presented to maximize both accessibility and profitability - is still in its infancy but rapidly gaining traction.

• U.S. healthcare spending surpassed $4.5 trillion in 2022, accounting for nearly 18% of GDP, according to the Centers for Medicare & Medicaid Services (CMS).
  
• McKinsey estimates that AI in healthcare could unlock $200–$360 billion in annual cost savings, largely through efficiency gains, improved clinical workflows, and reduced administrative burdens.
  
• The global healthcare e-commerce market is projected to grow at a 17% CAGR from 2023 to 2030, fueled by consumer demand for digital-first healthcare experiences.
  
• A Deloitte study found that 80% of healthcare executives plan to increase AI investments by 2026, with emphasis on patient engagement, care delivery optimization, and revenue cycle management.
  

MedSetGo’s positioning - an AI-driven platform that sits at the nexus of healthcare service discovery, access, and revenue optimization - places it squarely in the growth engine of this transformation.

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Why This Round Is a Catalyst

The Seed round is more than just capital. It represents validation that the healthcare system is ready for MedSetGo’s model. The $2.4 million will enable the company to:

• Expand its AI capabilities to cover more service lines.
  
• Strengthen compliance infrastructure for scalability.
  
• Deepen partnerships with healthcare systems and payors.
  
• Pilot direct-to-consumer solutions that bring the platform’s benefits straight to patients.
  

If successful, MedSetGo won’t just be a marketplace. It could evolve into the infrastructure layer for how healthcare services are bought, sold, and consumed in the digital age.

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Looking Ahead

Healthcare is at a breaking point. Costs are unsustainable, patients are frustrated, and providers are overwhelmed. The next generation of platforms will not simply digitize old workflows - they will rearchitect the marketplace itself.

MedSetGo’s Seed funding signals momentum toward that future. By embedding AI-driven intelligence into the healthcare merchandising process, the company is building not just a business but the backbone of a healthier world.