Corbel, an AI-powered platform built to streamline how industrial equipment manufacturers sell and finance products, has raised $6.7 million in seed funding.

The round was led by Ibex Investors, with participation from Joule Ventures, Restive Ventures, and Selah Ventures. The capital will be used to expand Corbel’s engineering team, deepen AI development, and accelerate its go-to-market strategy across North America.

Founded by Le’ora Lichtenstein, CFA, and Dor Litay, Corbel is creating a next-generation AI operating system for manufacturers -  one that automates the end-to-end journey of quoting, recommendations, and financing.

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Bringing AI Into Industrial Sales

Industrial equipment is a trillion-dollar industry still trapped in the past. Many manufacturers rely on PDFs, spreadsheets, and phone calls to sell complex, high-value machinery. According to McKinsey, more than 70% of industrial sales processes remain manual, leading to inefficiencies, lost deals, and costly quoting errors.

Corbel’s AI automates this process. It digests product data, specs, and customer inquiries to generate accurate quotes in minutes. It can even layer embedded financing options directly into the quote -  turning a slow, fragmented transaction into a one-click, data-driven process.

So far, Corbel has processed over $60 million in quoting volume and facilitated $1.7 million in financing across 41 equipment transactions, achieving a 90% approval rate for financing partners.

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Why It Matters Now

The timing couldn’t be better. The global manufacturing digitalization market is projected to exceed $1.5 trillion by 2030, while embedded finance in B2B transactions is expected to hit $230 billion in annual revenue by the same year.

Industrial firms are hungry for efficiency, but the challenge isn’t just automation -  it’s trust. Large purchases, complex products, and multi-year financing create enormous friction between sales teams, buyers, and lenders.

Corbel’s approach directly tackles that. By embedding intelligence into every quote, the company removes the ambiguity that stalls most industrial deals.

But behind that technical feat lies something far more powerful -  a lesson about how founders can win in legacy markets.

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The Founder’s Leverage Hidden in Corbel’s Play

What makes Corbel’s execution brilliant isn’t just its tech -  it’s its strategic sequencing. Most startups trying to disrupt legacy industries start by building “automation tools.” Corbel started by building trust mechanisms.

When you sell to traditional industries like manufacturing, logistics, or construction, buyers don’t just evaluate your product; they evaluate how safely they can adopt it. Corbel understood that, so instead of pitching “AI automation,” it built a solution that feels like a decision safety net -  one that reduces financial uncertainty while delivering operational speed.

The fastest way to scale in legacy B2B markets isn’t by making things faster -  it’s by making things safer.

Industrial customers don’t want disruption; they want predictability. Corbel’s embedded financing and AI quoting don’t just streamline workflows -  they restructure risk perception. Every quote that includes financing and data-backed pricing reinforces a sense of control for the buyer and credibility for the seller.

And that’s where founders in any high-friction domain should take note: real adoption happens when your product removes emotional friction, not just operational friction. You can automate a workflow all you want, but if your users feel exposed -  financially, reputationally, or procedurally -  they won’t switch.

Corbel’s founders built adoption into the architecture. By integrating trust (via finance), intelligence (via AI), and usability (via quoting automation), they made their product indispensable to both sales teams and CFOs. That’s a rare triangulation few early-stage startups achieve.

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Market Trajectory and Strategic Vision

According to Gartner, over 60% of large manufacturers will adopt AI-powered sales or quoting systems by 2030. Combined with the rise of Industry 4.0, the opportunity for AI-native SaaS platforms in industrial workflows could exceed $150 billion in annual value over the next five years.

Corbel’s platform plays right in the middle of that curve. It acts as an intelligent interface between manufacturers, dealers, and financiers -  capturing operational data that can be repurposed for future product design, supply chain forecasting, and pricing analytics.

The company’s roadmap includes deeper integrations with ERP systems, real-time quote configurators, and adaptive pricing models that learn from deal velocity and buyer feedback.

But perhaps most critically, Corbel’s founders are designing the platform for interoperability. By allowing manufacturers to plug into existing systems rather than replace them, the company avoids the “rip-and-replace” friction that kills most enterprise adoption.

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Backers Who Understand the Long Game

Corbel’s investor lineup reflects long-term conviction. Ibex Investors has a strong track record in industrial technology, Restive Ventures focuses on AI-native infrastructure, and Joule Ventures has deep ties in B2B SaaS scaling. The combination of financial and strategic investors gives Corbel both the runway and credibility to move fast in a slow-moving sector.

According to Le’ora Lichtenstein, “Manufacturing runs on relationships -  not automation. Our goal isn’t to replace people but to empower them with data and confidence.”

That philosophy aligns perfectly with where the sector is heading. The global AI-in-manufacturing market, valued at $5.6 billion in 2023, is projected to grow at a CAGR of 47% through 2030, reaching nearly $69 billion.

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Why This Raise Signals a Larger Shift

Corbel’s $6.7M seed round is more than just funding -  it’s evidence that the future of industrial sales will be intelligent, data-driven, and human-centric.

Manufacturers are realizing that the next frontier of efficiency isn’t on the factory floor -  it’s in the front office. AI can do more than optimize production; it can reinvent how deals are priced, financed, and closed.

And for founders watching this evolution, the key insight is clear: in high-trust industries, your greatest innovation is credibility. Corbel didn’t win by shouting “disruption.” It won by whispering, “We’ll make your business safer to grow.”

That’s how revolutions start quietly -  and scale loudly.

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