Rightcharge, the UK-based electric vehicle (EV) charging platform, has raised $2,131,920 in Seed funding to expand its mission of making EV ownership simple, cost-effective, and sustainable. The round was led by Soulmates Ventures, with participation from Blackwood Ventures, Unruly Capital, and Purple Ventures.

The investment marks a crucial milestone in the company’s effort to help drivers find the best home charger, installation partner, and energy tariff - all through one easy-to-use platform.

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Democratizing Access to Smart EV Charging

Founded by Charlie Cook, Rightcharge was born out of frustration with how complicated EV adoption can be. The platform allows drivers to compare home chargers, book installations, and optimize energy tariffs, bringing together the entire EV charging process in one place.

With a network of over 100 vetted installers and partnerships with leading energy providers, Rightcharge helps users save money, reduce emissions, and choose the best setup for their vehicle and lifestyle.

“Our vision is to make switching to electric cars effortless,” said Cook. “We’re helping drivers make smart, sustainable choices without the headaches that often come with EV ownership.”

The fresh funding will fuel product expansion, grow its installation network, and develop new integrations with automakers and energy providers across the UK and Europe.

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A Market Powering Toward Mainstream Adoption

The electric vehicle revolution is accelerating at a record pace. According to BloombergNEF, the global EV market is projected to surpass $1.5 trillion by 2032, with home charging expected to account for more than 70% of all EV charging sessions.

In the UK, EV adoption is rising even faster, with government data showing that over 50% of new vehicles sold are expected to be electric by 2030. But as the number of EVs on the road grows, so does the confusion surrounding charging - costs, tariffs, installation, and maintenance.

That’s the gap Rightcharge is closing. By connecting drivers to reliable installers and optimizing their electricity usage, it eliminates complexity from one of the biggest barriers to EV adoption.

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Ultra Value Drop: The Founder’s Blueprint for Winning in Infrastructure-Led Markets

Here’s where Rightcharge’s story reveals an insight that every founder in climate tech, energy, or infrastructure should pay attention to.

Most startups chase visibility - they build for consumers, fight for attention, and measure growth by user count. RightCharge went the other way. It was built for necessity.

Instead of becoming another “EV brand,” Rightcharge became the connective tissue of the ecosystem - the invisible infrastructure everyone ends up relying on.

That’s where the real leverage lies.

When you operate at the intersection of demand and utility, you don’t compete for users - you enable entire industries. Rightcharge doesn’t own cars, chargers, or energy - it owns the decision flow between them.

And that’s a powerful founder insight:

• Control the layer where choice happens. Whoever simplifies the decision process wins long-term trust - and trust compounds faster than attention.
  
• Don’t chase growth - chase dependency. The startups that dominate complex ecosystems aren’t the loudest; they’re the ones every stakeholder quietly depends on.
  
• In the EV economy, convenience is the ultimate moat. Hardware gets commoditized. What scales is orchestration - the ability to connect all players with zero friction.
  

Rightcharge embodies this perfectly. Its growth doesn’t depend on owning assets or chasing subsidies. Every new EV sold expands its market automatically, because its service becomes essential to every new electric driver.

That’s the lesson for founders building in any rising market: don’t compete at the surface - build the rails underneath it.

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Why Investors Are Betting on Rightcharge

The round was led by Soulmates Ventures, a firm focused on climate-positive startups that accelerate the transition to a clean economy. Co-investors Blackwood Ventures, Unruly Capital, and Purple Ventures bring deep expertise in sustainability, mobility, and infrastructure scale-ups.

Their investment thesis aligns perfectly with Rightcharge’s model - profitable sustainability built on platform integration. Rather than manufacturing chargers or vehicles, Rightcharge builds the digital rails that connect consumers, utilities, and installers in one seamless journey.

This “picks and shovels” strategy has already proven to be a winning formula in EV infrastructure - just as Stripe did for payments, and Plaid did for banking. Rightcharge is now positioned to become the Plaid of EV charging - an essential middle layer powering the future of clean transport.

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The Economics of Convenience

According to McKinsey, EV adoption will require $35 billion in new charging infrastructure investment annually by 2030. Yet, only a fraction of drivers understand how to navigate the installation and energy landscape efficiently.

Rightcharge’s end-to-end platform addresses this challenge head-on, allowing drivers to save up to 60% annually on home charging costs by matching them with optimized energy tariffs.

This isn’t just convenience - it’s infrastructure intelligence. Rightcharge’s real innovation lies in transforming a fragmented, slow-moving industry into one that behaves like software - connected, scalable, and data-driven.

By automating tariff recommendations, charger selection, and installer matching, Rightcharge is creating a new digital standard for EV energy management.

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Building the Future of Smarter Charging

With the newly raised $2.1 million, Rightcharge plans to expand its footprint across Europe, launch new fleet management features for businesses, and integrate smart grid capabilities that let EVs interact dynamically with home energy systems.

The company is also investing in machine learning models that can predict the best tariff or charger based on a driver’s location, mileage, and home setup - taking personalization to the next level.

As electric vehicles become central to modern living, Rightcharge’s platform is evolving into something bigger than charging - it’s becoming a gateway to a personalized clean energy ecosystem.

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A Vision Grounded in Impact and Simplicity

Charlie Cook’s philosophy behind Rightcharge is simple but profound: the clean transition shouldn’t be confusing - it should be empowering.

By combining sustainability with simplicity, Rightcharge isn’t just building a platform - it’s helping rewrite the psychology of the EV transition.

Because the future of mobility won’t be defined by the flashiest cars or the biggest batteries - it’ll be defined by the infrastructure that makes going electric effortless.

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