Fintary has raised $10,000,000 in Series A funding to overhaul how brokerages pay agents, track commissions, and grow recurring revenue. The round includes backing from Infinity Ventures, SIERRA Ventures, and existing investors, fueling the company’s mission to modernize the financial infrastructure behind broker compensation.

Founded by Qiyun Cai, Yu Chen, and Michael Lee, Fintary offers a platform that simplifies commission workflows for brokerages and financial advisory firms - where complex payout rules, fragmented systems, and manual spreadsheets have long slowed down revenue operations. By automating payouts and analytics, Fintary helps firms move faster, reduce errors, and more importantly, keep top-producing agents loyal by paying them accurately and on time.

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Why Agent Payouts Needed an Overhaul

Brokerage organizations - whether in insurance, finance, or real estate - operate in industries where compensation is performance-driven and data-heavy. Yet most rely on outdated tools that make growth harder.

Agent commissions often involve layered rates, overrides, bonuses, renewals, and compliance-specific adjustments. When calculated manually, even a minor discrepancy can ripple into disputes, mistrust, and delayed revenue recognition. Studies show that over 55% of brokerages still rely on spreadsheets for commission processing, and manual payout errors account for up to 20% of agent churn in competitive markets.

Meanwhile, firms that move to real-time commission systems see revenue cycle acceleration of 25–40%, largely because faster payouts translate to more aggressive sales activity and fewer administrative bottlenecks.

Fintary isn’t just digitizing commissions - it’s treating payouts as a growth engine.

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The Value Shift: Owning the Financial Operating Layer

The most successful fintech platforms don’t elevate productivity - they embed themselves at the financial core of an organization's operations. Once payouts, revenue tracking, reporting, and compliance live inside a single platform, the cost of switching becomes exponentially higher. Data flows through the system. Teams make decisions through it. Revenue is recognized through it.

When a platform becomes the default source of financial truth, the business relies on it to function - not the other way around.

This is where Fintary gains strategic leverage. Instead of being a tool that agents log into occasionally, it becomes the infrastructure that determines how money moves inside the organization. Companies that own this layer don’t just support workflows - they define them, shaping how revenue is tracked, earned, and distributed.

In industries where top talent migrates to firms that pay faster and more transparently, controlling the payout infrastructure becomes an advantage that compounds.

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A Growing Market for Financial Automation in Brokerage

The market demand backing this shift is large and accelerating. Globally, the brokerage and advisory software market is expanding as firms move from manual back-office operations toward automated financial systems.

Key trends driving adoption:

• The brokerage tech market is projected to grow at ~14% CAGR through 2030.
  
• More than 70% of financial services organizations plan to automate payouts and commission workflows in the next five years.
  
• Agent-led industries are losing an estimated $1.5B annually to payout disputes, misallocated commissions, and delayed reconciliation.
  

At the same time, advisory firms are shifting from one-time sales to recurring revenue offerings - meaning payouts are no longer single transactions but long-term revenue streams that require precise tracking over time. Fintary is designed specifically for this shift.

If legacy broker systems were built for transaction-based payouts, platforms like Fintary are being built for subscription-era compensation.

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Why Fintary Is Positioned to Scale

Fintary’s platform brings together commission rules, analytics, cross-agency reporting, and automated reconciliation into one system. By doing so, it aligns executive priorities (profit visibility), agent needs (fast accurate payouts), and operational requirements (compliance and reporting).

This matters because firms scaling past a certain threshold no longer struggle with winning business - they struggle with accurately managing the business they already have. As competition intensifies and agent recruitment becomes a race, software that keeps top performers paid on time becomes a differentiator, not an administrative perk.

The platform's architecture also implies natural expansion into adjacent financial systems, including:

• CRM and revenue attribution data
  
• Renewal tracking and long-term commission forecasting
  
• Accounting platform integrations
  
• Financial compliance reporting
  

The more financial logic Fintary absorbs, the more indispensable it becomes.

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What Comes Next

With $10M in new capital, Fintary plans to accelerate:

• Expansion across large brokerage and enterprise accounts
  
• More advanced revenue intelligence and forecasting tools
  
• Deeper integrations with financial systems and CRM platforms
  
• Hiring across engineering and go-to-market teams
  

The broader vision goes beyond payout automation: Fintary is positioning itself as the financial operating system for broker-led businesses.

When money moves faster, organizations grow faster - and Fintary is building the rails that make that possible.