Plano, Texas–based AmplifAI has secured $33.7 million in Series B funding, fueling its mission to help hybrid workforces perform at their best through AI-driven people enablement. The round drew support from CVS Health Ventures, Dallas Venture Capital, and LiveOak Ventures, reflecting market appetite for platforms that convert employee data into measurable outcomes.

Founded by Sean Minter, a seasoned serial entrepreneur, AmplifAI empowers enterprises to turn workforce data into targeted coaching, engagement, and productivity boosts. By modeling actions on an organization’s top performers, the platform provides employees with personalized, real-time feedback that drives better business outcomes  - without sacrificing engagement or well-being.

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Why Workforce Performance Needed Disruption

The modern workforce has changed forever. Hybrid and remote models are now the norm, yet many companies still rely on outdated management tactics: rigid KPIs, manual feedback loops, and one-size-fits-all coaching. This mismatch leaves organizations struggling with disengagement, inconsistent productivity, and burnout.

AmplifAI flips the script by embedding AI into the fabric of workforce enablement. Its platform ensures that:

• Managers gain data-driven coaching insights instantly.
  
• Employees receive personalized, actionable feedback based on proven top-performer models.
  
• Businesses close gaps in engagement, productivity, and revenue growth without manual micromanagement.
  

In short, AmplifAI reframes performance management from punitive oversight into empowered enablement  - a shift that resonates strongly in today’s employee-first culture.

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The Founder’s Perspective: From Serial Entrepreneur to Workforce Innovator

Sean Minter, AmplifAI’s founder, has a two-decade track record of building and scaling companies to successful exits. Deeply embedded in the Texas startup ecosystem, he has served as a mentor, investor, and board member for entrepreneurial initiatives.

Minter saw firsthand how hybrid work magnified long-standing workforce challenges. Traditional coaching models no longer scaled, while companies demanded measurable ROI from employee engagement. AmplifAI was born from this intersection.

“Our goal isn’t just to improve productivity,” says Minter. “It’s to make work more meaningful and fun  - wherever work is happening. We believe employees perform best when they’re empowered, not managed.”

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Strategic Insight for Founders

AmplifAI’s journey carries an insight other founders can borrow: the best growth stories don’t just solve inefficiencies  - they reframe the narrative of work itself.

Rather than positioning itself as “performance tracking software,” AmplifAI branded itself as an AI-driven enablement platform. This subtle but powerful shift moves the conversation from compliance and monitoring to empowerment and growth. Customers don’t just see AmplifAI as a cost-saver  - they see it as a culture-builder.

For founders, the lesson is clear: category perception matters. Sometimes, your real advantage isn’t only the tech, but the story you tell about how it transforms your users’ world. Reframing an old, often-dreaded process into something aspirational can accelerate adoption far faster than technical specs alone.

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Investors Backing AmplifAI

AmplifAI’s $33.7M Series B drew backing from heavyweight investors with deep expertise across healthcare, enterprise software, and venture scaling:

• CVS Health Ventures (Rhode Island) – bringing strategic healthcare alignment and massive enterprise reach.
  
• Dallas Venture Capital (Texas) – focused on scaling SaaS and AI-driven ventures.
  
• LiveOak Ventures (Austin, TX) – a veteran early-stage investor in high-growth Texas startups.
  

This mix of investors provides AmplifAI not just with funding, but with a launchpad into sectors where workforce optimization is mission-critical: healthcare, contact centers, and hybrid corporate teams.

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Market Outlook: AI and Workforce Enablement Converge

The timing of AmplifAI’s raise couldn’t be sharper. According to Gartner, 81% of knowledge workers operate in hybrid or remote models today. Meanwhile, Gallup reports that global employee disengagement costs businesses $8.8 trillion annually in lost productivity.

AI-driven workforce solutions are projected to grow at a CAGR of 16% through 2030 (MarketsandMarkets), with demand accelerating in industries under pressure to do more with fewer people. At the same time:

• The global employee engagement software market is expected to reach $6.9 billion by 2032 (Allied Market Research).
  
• Companies with highly engaged teams show 21% greater profitability (Gallup).
  
• Coaching and enablement at scale is now a top-three priority for HR leaders (Deloitte).
  

AmplifAI stands right at this intersection, offering organizations a practical, scalable path to boosting outcomes without burning out employees.

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What’s Next for AmplifAI

With Series B funding secured, AmplifAI plans to:

• Expand platform capabilities, with stronger AI-driven personalization.
  
• Deepen vertical expertise in healthcare, retail, and enterprise hybrid work.
  
• Scale global go-to-market operations.
  

The broader ambition is bold: to become the default people enablement layer for hybrid workforces worldwide.

As enterprises navigate an era of shrinking margins and rising employee expectations, AmplifAI’s proposition hits home: performance and engagement aren’t opposing forces. With AI, they can be symbiotic. That shift may prove not just transformative for companies, but for the future of work itself.