AUI™ (Augmented Intelligence) has raised $20,000,000, backed by eGateway Capital, an investor group from New Era Capital Partners, and strategic corporate partners. Led by founder Ohad Elhelo, AUI is building something far more ambitious than another AI platform  -  it’s building the intelligence layer for organizations. Instead of replacing human decision-making with automation, AUI augments it. The platform absorbs a company’s knowledge, systems, and workflows, then predicts optimal decisions and operational strategies in real-time. Every organization generates data. Very few can turn that data into intelligent execution. AUI transforms information into action.

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Reframing Enterprise AI: Not “Automate People”  -  but “Upgrade Human Intelligence”

Most AI companies pitch efficiency through automation. AUI approaches intelligence differently. Their thesis:
humans + intelligence augmentation > automation alone.

Where legacy enterprise tools track activity, AUI models cognitive processes. The platform identifies what employees are trying to accomplish, anticipates next steps, and accelerates decisions. It doesn’t push tasks  -  it accelerates outcomes.

With AUI, strategic decisions don’t rely on guesswork, scattered knowledge, or organizational silos. The platform takes everything the company knows  -  past projects, communications, data, best practices  -  and turns it into a decision engine. Instead of teams debating what to do next, AUI reveals the optimal path. AUI doesn’t automate thinking. It amplifies it.

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Infrastructure Over Output: AUI Becomes the Intelligence Layer Under Every System

Enterprise software has a recurring flaw:
99% of tools try to help teams do more work.
Almost none help teams decide what work actually matters.

AUI breaks that pattern.

By integrating into existing data environments, tools, and workflows, the platform becomes the underlying cognitive operating system for decision-making. It doesn’t ask employees to leave their tools or change how they work  -  AUI plugs into the ecosystem and elevates its intelligence.

With AUI connected across systems, decisions become:

• faster
  
• more accurate
  
• less dependent on individual memory or tribal knowledge
  

Execution becomes the output of intelligence, not the burden of guesswork. When direction becomes obvious, productivity becomes inevitable. Organizations don’t scale by doing more  -  they scale by deciding smarter.

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Deep Founder Insight: The Organizations That Win Are the Ones That Reduce Decision Friction

Most companies assume the bottleneck is execution. It’s not.
The bottleneck is indecision.

Projects stall not because teams can’t work  -
but because they don’t know where to start.

Here’s the insight founders can apply immediately:
You can’t optimize execution until you minimize cognitive friction.

AUI identifies friction before it costs time:

• places where decisions get stuck
  
• information gaps that slow work down
  
• repetitive decision-making patterns that should be automated
  

The platform doesn't eliminate humans from decisions  -
it eliminates the drag that prevents humans from making decisions quickly.

Speed is not a result of pressure.
Speed is a result of clarity.

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Investor Alignment: eGateway and New Era Aren’t Betting on an App  -  They’re Betting on a Category Shift

These investors are not backing a productivity tool.

They’re backing the evolution from:

• enterprise automation → enterprise cognition
  
• data usage → data understanding
  
• dashboards → decisions
  

AUI positions itself at the highest leverage point inside the enterprise:
the moment where decisions are made.

Every system generates data.
Only AUI turns that data into intelligence.

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Market Timing: The Next Enterprise Revolution Isn’t Automation  -  It’s Intelligence Augmentation

The world has moved from cloud → data → AI.
The next frontier is intelligence.

Research reflects the shift:

• The enterprise AI software market is expected to reach $134.8 billion by 2030, growing at ~38% CAGR.
  
• 72% of executives say decision-making is slower today because of information overload.
  
• 65% of enterprise workers say unclear priorities cause productivity loss every single week.
  
• Companies lose an estimated $800 billion annually due to slow or poor decision-making.
  

Technology made work faster.
Information abundance made decisions harder.
AUI resolves the tension by turning complexity into direction.

The winning product in this era isn’t the fastest automation.
It’s the sharpest clarity.

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Why AUI Wins: The Company That Controls Decision-Making Controls the Operating System

Large organizations struggle to scale knowledge.
Expertise sits inside heads, slide decks, random docs, and decades of tribal patterns.

AUI captures that intelligence and centralizes it into a model that the entire organization can access. Instead of a few experts being the bottleneck for progress, the organization operates with shared intelligence.

The shift is subtle but significant:

• Employees stop asking questions and start taking action.
  
• Decisions stop relying on memory and start relying on intelligence.
  
• Companies stop losing speed and start gaining compound momentum.
  

When intelligence becomes infrastructure, strategy becomes scalable.

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What’s Next for AUI

With $20M raised, AUI will accelerate:

• expansion into enterprise verticals
  
• product development that reinforces intelligence automation
  
• integrations across major enterprise ecosystems
  
• onboarding of strategic partners to fuel distribution
  

The vision is simple, yet massive:
become the intelligence layer powering every organizational decision.

AUI is not trying to automate people out of the loop.
AUI is placing people at the center  -  and giving them superpowers.

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Final Thoughts

Companies that relied on automation competed on efficiency.
Companies that rely on intelligence compete on advantage.

Automation speeds up tasks.
Augmented Intelligence speeds up progress.

Businesses don’t win because they move fast.
They win because they decide fast.

AUI is the shift from working harder → thinking smarter.
Not a tool.
Not a feature.
A new layer of intelligence beneath the entire enterprise.