Pioneering a New Era in Customer Experience

Brainfish, an AI-powered customer experience startup founded in 2022, has raised $6.4 million in a pre-Series A funding round led by Prosus Ventures. The round also included participation from existing investors Peak XV’s Surge and Macdoch Ventures. With this latest raise, Brainfish’s total funding now stands at $10 million, empowering the company to scale its engineering capabilities, accelerate product development, and expand into global markets.

Redefining Support from Reactive to Proactive

Traditional support systems are reactive by design - they wait for users to notice issues and ask for help. Brainfish breaks this mold by embedding intelligent, context-aware assistance directly into the product experience. Through a combination of generative AI and computer vision, Brainfish analyzes user behavior in real time, identifying friction points and delivering immediate, personalized support right where users need it most.

Instead of responding to support tickets after frustration has already set in, Brainfish proactively guides users before they even realize they need help. Early adopters have reported as much as 90% reductions in support tickets, sub-second responses, and 30–40% increases in customer satisfaction. These results show that shifting from reactive to ambient support isn’t just a small improvement - it’s a complete reimagining of how customer experience can work.

The Power of Solving Unspoken Problems

Brainfish didn’t simply build a better chatbot or traditional help center. The team recognized a deeper, often invisible issue: many users struggle quietly within products, encountering obstacles they never articulate or formally report. By detecting these silent friction points and addressing them proactively, Brainfish transforms support into an ambient, integrated layer that feels seamless and effortless.

This strategy offers an essential insight for founders: true breakthroughs often come from solving problems that users don’t explicitly ask you to fix. When you create systems that remove frustration before it surfaces, you do more than improve efficiency - you build deep trust and embed your solution so closely into daily workflows that it becomes indispensable. By anticipating needs and providing value in real time, Brainfish sets a powerful example of how to turn a tool into mission-critical infrastructure.

Strong Investor Confidence

The participation of Prosus Ventures, a leading global tech investor, underscores strong belief in Brainfish’s potential to reshape the customer support landscape. The continued backing from Peak XV’s Surge and Macdoch Ventures further validates Brainfish’s product-market fit and growth trajectory. This strategic support positions Brainfish to scale rapidly and establish a dominant position in the emerging category of ambient AI for customer experience.

Expanding Into Global Markets

Following this funding round, Brainfish is expanding operations and establishing a stronger footprint in the U.S. and other international markets. This global focus is supported by strong early traction, including a 33% month-over-month growth in sales since entering the U.S. market. By building out its engineering and product teams, Brainfish aims to deliver more sophisticated integrations and support large-scale enterprise deployments.

A Competitive Edge in Ambient AI

Unlike traditional reactive help desks and bots, Brainfish’s ambient AI actively “listens” and observes how users interact with a product, adapting in real time to deliver contextual assistance. This approach transforms support from an external, often frustrating add-on to a smooth, natural part of the user journey.

The underlying AI and computer vision technology continuously evolves with product changes, ensuring that guidance remains relevant and effective. This capability offers a clear competitive advantage in a crowded space full of static, ticket-based solutions.

Proven Results from Early Deployments

Brainfish has already served over five million users and supported leading brands looking to deliver more intuitive product experiences. Companies have seen measurable impact almost immediately: significantly reduced ticket volumes, faster resolutions, and higher customer satisfaction scores. This early success, combined with rapid adoption, demonstrates Brainfish’s readiness to scale as a core layer in digital customer experience.

The Market Opportunity Ahead

The global AI-powered customer experience market is projected to exceed $22 billion, and Brainfish is positioning itself at the forefront of this transformation. With fresh capital, the company plans to enhance its AI and computer vision capabilities further, deepen platform integrations, and develop features that drive proactive user engagement at scale.

The long-term vision is bold yet clear: transform every software product into a self-guiding, intelligent system that eliminates user friction before it starts - empowering both users and product teams to succeed faster.

Looking Forward

Brainfish’s journey illustrates how deeply understanding and solving hidden user pain points can unlock entirely new market opportunities. By embedding real-time intelligence into products and eliminating silent struggles, Brainfish is setting a new standard for what modern, frictionless support should look like.

With strong investor backing, a rapidly growing customer base, and an ambitious roadmap, Brainfish is poised to become a foundational player in the next wave of customer experience innovation.