Ceedar, a fintech startup that wants to make bookkeeping a background process, has closed a $200,000 pre-seed round, backed by investors like Metalab Ventures, Mark Nichols, and the Input Logic founding team: Adam Whitcroft, Julien Jacques, Shawn Adrian, and Gavin Vickery.

The company - founded by Connor Turland and Pegah Vaezi - is building a platform that reimagines small business finance, offering automated bookkeeping, up-to-date financials, and maximized tax deductions, all on a clean, modern interface.

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What Ceedar Does

Instead of forcing founders to toggle between spreadsheets, clunky software, or expensive freelancers, Ceedar handles everything: syncing accounts, categorizing transactions, reconciling books, and generating tax-ready reports. Users get real-time visibility into their finances - without needing to touch a single spreadsheet cell.

Some key capabilities include:

• Bank and credit card sync
  
• AI-driven expense classification
  
• Live financial dashboards
  
• Year-end tax reports ready for filing
  
• Integration with Stripe, PayPal, Square, and more
  

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Why This Matters Now

The rise of solopreneurs, bootstrapped founders, and one-person businesses has created a massive surge in demand for back-office automation. The U.S. alone has over 33 million small businesses, and nearly 50% handle their own books manually, according to the U.S. Small Business Administration and Intuit.

This is where Ceedar steps in - with a platform designed to eliminate the mental overhead of financial ops for lean teams and founders juggling too much.

And here’s where the real insight kicks in. Because founder time is finite, and bookkeeping is one of the most deceptive time drains - low visibility, high consequence, and always urgent at the worst time.

Ceedar’s value isn’t just automation - it’s focus insurance. Founders aren’t just paying for reconciled statements - they’re buying back hours of strategic thought, product development, and decision-making. Every minute spent sorting transactions is a minute stolen from growth.

That’s the ultra value: in early-stage startups, what you don’t have to think about becomes your biggest leverage. The mental margin Ceedar creates by erasing recurring financial stress is often the difference between founders who move fast - and those who stall out in operational molasses.

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Product-Led, Founder-First

Ceedar’s team is deeply product-driven, thanks to early backing and mentorship from Input Logic’s design founders. The app is already live in Canada, with a growing waitlist in the U.S. Its UI/UX is focused on simplicity, automation, and giving founders clarity without overwhelm.

It’s not just a better experience - it’s a founder-native operating system for financial health.

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Massive Market, Messy Status Quo

The global accounting software market hit $15.9 billion in 2023 and is forecast to reach $28.1 billion by 2030 (8.2% CAGR), according to Market Research Future. But within that, bookkeeping-as-a-service is a fast-emerging category.

• 62% of small business owners say bookkeeping is their most dreaded task
  
• Over 45% still use spreadsheets or manual tracking
  
• AI-driven accounting is growing at 30%+ CAGR as startups search for smarter automation
  

Legacy solutions like QuickBooks were built for accountants. Ceedar is being built for founders who don’t want to become accountants just to run a company.

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What’s Next for Ceedar

Armed with fresh funding, Ceedar plans to:

• Grow its engineering and AI teams
  
• Launch U.S. operations in late 2025
  
• Build mobile-first access for financial updates on the go
  
• Add support for global freelancers and consultants
  

The long-term vision is to become the autopilot layer for all things financial: bookkeeping, tax prep, and cash flow insights - so founders never get blindsided again.

As co-founder Connor Turland puts it, “We’re not trying to replace accountants - we’re just making sure founders don’t have to become one.”

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