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DealMaker Raises $20M to Reinvent Digital Capital Raising and Investor Workflows

DealMaker has secured $20,000,000 in new funding to expand its digital capital-raising platform, led by Information Venture Partners with participation from CIBC Innovation Banking. Under the leadership of Rebecca Kacaba, DealMaker aims to streamline how companies raise, onboard, and manage investors at scale - eliminating costly intermediaries and transforming fundraising from a fragmented manual process into a seamless software-driven flow.

Instead of treating fundraising as a one-time legal hurdle, DealMaker positions it as a productized digital commerce experience. That shift matters at a time when companies are increasingly raising capital from multiple sources simultaneously: institutional funds, retail investors, international backers, and regulated crowdfunding channels.


The Market Is Ready for Infrastructure, Not Tools

Private capital markets are expanding faster than public markets, with global private assets projected to reach $30 trillion by 2030. Meanwhile, online capital formation - including crowdfunding and direct-to-investor raises - is expected to exceed $40 billion by 2032, growing at roughly 16% CAGR.

While capital is scaling, operations are lagging:

The demand is shifting from legal paperwork to infrastructure that handles capital at scale.


DealMaker’s Product Approach

DealMaker rethinks raises as conversion funnels. Instead of fragmented tools handling signatures, KYC, payments, and legal documents separately, the platform unifies these elements so that investors onboard, sign, verify, and fund transactions within a single digital flow.

This matters most for companies planning multiple raises across different markets or investor types - an increasingly common pattern in climate tech, consumer brands, and fintech, where companies raise both institutionally and directly from their communities.


The Strategic Edge: Capital Ops as a Growth System

A growing number of companies now raise capital the same way they acquire customers - through targeted campaigns, audience segmentation, and optimized digital funnels. When fundraising becomes a repeatable system, each subsequent raise becomes faster, cheaper, and more predictable.

Instead of thinking, “How do we comply?” founders start asking, “How do we optimize?”

This shift creates compounding benefits:

The more raises a company does, the more efficiency compounds - similar to how companies with strong data pipelines scale faster than those with siloed analytics. Companies that centralize capital infrastructure early create long-term defensibility because their cost-per-dollar-raised decreases with volume, while competitors face increasing friction as deal sizes grow.

This is where many founders miscalculate. Capital is not just money - it is time, execution speed, and operational leverage. A company with faster deployment cycles can out-ship, out-hire, and out-scale a competitor with the same funding but slower execution.


Why DealMaker’s Timing Matters

The convergence of three macro forces amplifies the opportunity:

This environment favors platforms that eliminate operational bottlenecks.

The winners in private market software will not just digitize forms - they will automate onboarding, compliance validation, payment orchestration, document execution, and ongoing investor relations, all inside one system. Platforms controlling those layers become sticky not because of features, but because they house the entire capital history of a company.


What’s Next for DealMaker

With new funding, the company plans to:

Rather than functioning as a platform companies use occasionally, DealMaker is evolving into a long-term capital partner - software that quietly powers every phase of the capital lifecycle.


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