In today’s B2B landscape, trust has become one of the most critical factors influencing purchase decisions. Buyers rely on peer recommendations and authentic customer experiences long before they engage with sales teams. Recognizing this major shift, New York-based startup Deeto is redefining how companies use customer voices to drive growth.

Deeto recently announced a $12.5 million Series A funding round led by Jump Capital, with participation from UpWest, Tal Ventures, Mertor, and TAU Ventures. This new round brings Deeto’s total funding to nearly $17 million, marking a significant step forward in the company’s mission to make customer-led growth a new standard for B2B organizations.

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Addressing the Trust Gap in B2B Sales

Founded in 2022 by Eran Baron (CEO), Golan Raz (COO), and Yossi Gelman (CTO), Deeto was built on a simple but powerful observation: buyers often make their decisions before they ever speak to a salesperson. Instead of relying on outdated reference calls or generic case studies, Deeto delivers targeted, authentic customer stories exactly when they have the most impact.

The platform uses advanced AI to collect, curate, and deliver real customer testimonials and success stories. By analyzing buyer profiles, industry data, and specific pain points, Deeto matches prospects with the most relevant and convincing customer experiences. Companies can establish trust and credibility far earlier in the buyer journey - often before a competitor even realizes they’re being considered.

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A New Approach to Customer Storytelling

This approach tackles one of the biggest hidden problems in B2B marketing: content that feels scripted and disconnected from real buyer needs. Deeto turns customer advocacy into a dynamic, personalized, and always-available asset. Instead of waiting until the sales call to address credibility, businesses can actively shape buyer perceptions from the moment they start researching.

Here's where many founders overlook a huge opportunity: buyers are increasingly building private "shortlists" before they even appear on your radar. By the time they fill out a form or request a demo, they’ve already read peer reviews, checked community posts, and asked in private Slack groups or LinkedIn threads. If you’re not actively controlling that early narrative through authentic customer stories, you’re playing catch-up in a game you didn’t know had started.

Founders often focus on scaling top-of-funnel activities like paid ads or cold outreach, but the real leverage is in owning these hidden, pre-funnel conversations. Deeto’s strategy shows that investing in scalable, AI-powered customer advocacy doesn’t just improve brand perception - it actually shapes market demand before sales teams are even looped in.

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Impressive Results from Early Adopters

Deeto’s strategy has already shown strong results for major customers like Atlassian, Dropbox, Klaviyo, Bloomreach, and 6Sense. These companies use Deeto’s platform to strengthen go-to-market efforts and improve conversion at every stage.

According to Deeto, clients have seen an 85% increase in prospect-to-reference engagement, a 70% boost in user-generated content, a 17% improvement in the conversion rate from marketing qualified leads (MQLs) to sales qualified leads (SQLs), and an 8% rise in win rates. These numbers highlight the tangible business impact of shifting from static marketing to living, customer-driven storytelling.

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Scaling with Fresh Funding

With this new round of funding, Deeto plans to accelerate product development and further enhance its AI capabilities. The company will invest in expanding integrations with sales, marketing, and customer success tools to ensure customer stories are seamlessly shared across every channel. Deeto also aims to grow its global footprint, targeting new markets in North America and Europe, and expand its team across engineering, customer success, and sales functions.

Jump Capital partner Saaya Pal emphasized Deeto’s unique value, noting that the company is transforming static customer references into dynamic, data-driven assets that help modern go-to-market teams build authentic relationships and close deals faster.

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The Team Behind Deeto

Deeto’s founding team combines deep expertise in sales, marketing, and engineering, enabling them to build a platform that naturally integrates with existing workflows. By focusing on authentic storytelling and leveraging AI for personalization and automation, Deeto stands out in the increasingly competitive field of sales enablement and customer advocacy tools.

At its core, Deeto’s mission is to empower companies to put their customers at the center of growth. In an era where traditional advertising and generic messaging continue to lose effectiveness, authentic customer stories resonate more deeply and build lasting trust. For founders and business leaders looking to differentiate their brands and achieve sustainable growth, investing in customer advocacy is no longer optional - it is essential.

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The Future of Customer-Led Growth

Looking ahead, Deeto is well-positioned to change how B2B companies think about trust and relationships. By transforming happy customers into active brand advocates, businesses can create powerful network effects that drive sales, strengthen marketing efforts, and foster long-term loyalty.

Organizations that learn to win these early, invisible conversations - before a lead ever hits the CRM - will hold a decisive edge in the coming years. Deeto’s $12.5 million Series A is not just a funding milestone; it is a signal that the future of B2B growth belongs to those who can authentically amplify their customers’ voices.