Dreamdata, a leader in B2B revenue attribution and go-to-market analytics, has secured $55 million in Series B funding, marking a major milestone in its mission to help businesses understand, optimize, and scale their growth with precision data insights.

The round was led by PeakSpan Capital, with participation from InReach Ventures, Angel Invest, Curiosity Venture Capital, and Crowberry Capital. This funding underscores growing investor confidence in Dreamdata’s ability to transform the fragmented world of marketing and sales analytics into a unified, actionable source of truth.

At its core, Dreamdata empowers companies to decode the customer journey across every touchpoint  -  from the first ad impression to the closed deal  -  revealing exactly what drives revenue.

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Bridging the B2B Data Gap

In today’s data-driven business environment, revenue teams are under intense pressure to justify spend and prove ROI. Yet, most organizations still struggle to align marketing, sales, and customer success data into a coherent narrative. Dreamdata solves this long-standing challenge by offering a comprehensive revenue attribution platform purpose-built for B2B complexity.

Using advanced data modeling, Dreamdata connects fragmented datasets from CRM systems, ad platforms, marketing automation tools, and web analytics into a single, reliable pipeline of insights. The result? Teams finally get full visibility into which channels, campaigns, and touchpoints actually drive pipeline growth and closed deals.

“The average B2B buying journey involves over 30 digital and offline touchpoints,” said Nick Turner, CEO of Dreamdata. “Our goal is to give companies the clarity they need to allocate resources effectively, scale faster, and remove the guesswork from revenue growth.”

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Turning Data Chaos Into Actionable Intelligence

Dreamdata’s value lies in its ability to make sense of messy, siloed data  -  a challenge that has become more critical as go-to-market operations become increasingly complex. By stitching together multi-channel engagement data, the platform helps revenue teams see not just what’s working, but why it’s working.

Its platform offers a holistic view of the full-funnel performance across:

• Marketing attribution
  
• Sales pipeline visibility
  
• Customer lifecycle analytics
  
• Revenue forecasting
  

This unified model allows teams to make confident, data-backed decisions, improving both operational efficiency and profitability.

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Building a Data-Driven Culture That Scales

Here’s the deeper layer that sets Dreamdata apart  -  and a key lesson for founders navigating B2B SaaS growth.

Most analytics startups build dashboards; Dreamdata builds alignment. Instead of focusing purely on reporting, the company embeds analytics into the DNA of revenue operations. This transforms data from an afterthought into a strategic advantage.

For founders, this highlights a crucial truth: the next wave of SaaS success lies in category creation through clarity. In an era of data overload, the winners will be those who can simplify the noise into actionable intelligence that directly impacts revenue.

By helping teams build a single, shared source of truth, Dreamdata doesn’t just improve decision-making  -  it fosters collaboration across departments that historically operated in silos.

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Investor Confidence and Vision

The Series B investors bring deep expertise in scaling high-performance SaaS and data infrastructure companies:

• PeakSpan Capital, known for backing mid-stage SaaS leaders, provides strategic guidance on go-to-market execution and global expansion.
  
• InReach Ventures and Curiosity Venture Capital bring AI-driven investment experience, aligning perfectly with Dreamdata’s data-first DNA.
  
• Angel Invest and Crowberry Capital contribute operational mentorship and network access across the European SaaS ecosystem.
  

This collective investor base gives Dreamdata both the capital and the strategic depth to scale globally, expand its product suite, and deepen integrations across the B2B tech stack.

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Data Transparency Meets B2B Reality

Dreamdata’s approach is a direct response to a massive market pain point: data transparency in B2B growth.

While consumer analytics has seen a wave of innovation, B2B attribution remains notoriously complex due to longer sales cycles, multiple decision-makers, and fragmented touchpoints. Dreamdata’s platform addresses this gap by providing end-to-end data visibility, ensuring companies can finally connect marketing dollars to closed revenue with full traceability.

This capability is not just about better reporting  -  it’s about empowering every decision-maker in the revenue chain with clarity. Whether it’s the CMO optimizing ad spend, the CRO prioritizing sales initiatives, or the CEO mapping company growth, Dreamdata makes precision possible.

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The Market Outlook: A Data Renaissance in B2B SaaS

The B2B analytics and revenue intelligence market is entering a high-growth phase. According to MarketsandMarkets, the revenue intelligence platform market is expected to grow from $2.7 billion in 2024 to $10.3 billion by 2030, at a CAGR of 24.8%.

The shift toward data-driven decision-making, combined with AI’s ability to extract insights at scale, is reshaping how companies operate. Moreover:

• Over 80% of B2B leaders report that poor data visibility slows their sales cycles (Forrester).
  
• 70% of marketers admit they can’t accurately measure ROI across channels (Gartner).
  
• AI-driven analytics adoption in revenue operations has increased by 35% year-over-year, signaling accelerating demand for platforms like Dreamdata.
  

With these dynamics in play, Dreamdata sits squarely at the intersection of data infrastructure, AI innovation, and B2B growth enablement  -  a trifecta that defines the future of enterprise SaaS.

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What’s Next for Dreamdata

With the new $55 million infusion, Dreamdata plans to:

• Expand product capabilities, integrating deeper AI-driven analytics and predictive modeling.
  
• Enhance integrations with leading CRM and marketing platforms, further streamlining B2B data pipelines.
  
• Grow its global presence, with new offices in North America and Asia to meet demand.
  
• Invest in education and partnerships, helping customers operationalize data-driven cultures.
  

Nick Turner envisions a world where companies no longer have to guess what drives growth  -  they’ll see it, prove it, and scale it.

“Our mission is to give every B2B company the same level of intelligence that top-tier data organizations already have. Because when you can see your growth engine clearly, you can drive it faster,” said Turner.

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The Broader Implication: Redefining Revenue Precision

Dreamdata’s success signals a broader transformation across B2B SaaS  -  the rise of revenue precision as a new competitive edge. In a world where budgets tighten and accountability rises, every dollar must have a measurable impact.

Dreamdata isn’t just offering analytics; it’s offering clarity, confidence, and control  -  three things every modern business desperately needs.