Edumentors, founded in 2022 by Tornike Asatiani, has secured £1.49 million (approximately $2 million) in seed funding to accelerate the development of Edu AI, a live, human-like AI tutor. The round was led by UAE-based Magna Investment, alongside angel investors from over ten countries. This funding will drive product development, strengthen the tutor network, and launch a next-generation AI platform capable of delivering real-time, personalized teaching that mimics the nuance of human interaction.

A New Standard for Learning

Edumentors has already facilitated over 100,000 lessons in 35 countries, earning a 98% parental satisfaction rate. Its network of highly vetted tutors - many from Oxford and Cambridge - has been central to its reputation. With Edu AI, the startup aims to merge that human credibility with the scalability of advanced AI. Unlike generic chatbots or pre-recorded content, Edu AI will track facial expressions, read body language, draw diagrams in real time, and adjust its teaching strategy just like a seasoned educator would.

The Subtle Growth Move Many Miss

What makes this shift powerful is that Edumentors isn’t using AI as a replacement - it’s using it as an amplifier. In a market obsessed with cutting costs through automation, they’re betting on increasing perceived value instead. By positioning AI as an enhancer of human talent rather than a substitute, they protect their offering from being undercut by cheaper, AI-only competitors. This is a crucial lever founders often overlook: the more your technology is tied to irreplaceable human trust and emotional connection, the harder it becomes for a rival to win on price alone. That positioning can create pricing durability and brand loyalty long before you achieve market dominance.

Expanding Reach and Market Potential

The global tutoring market is growing rapidly, and platforms that blend human mentorship with AI flexibility are set to stand out. Edumentors’ strict tutor vetting process ensures that quality remains high, while Edu AI’s adaptive technology makes elite instruction accessible to students far beyond major academic hubs. The fresh capital will also pave the way for entry into the U.S. market after proving product-market fit in the UK and other regions.

What Edu AI Will Offer

• Dynamic Adaptation: Lessons respond to the learner’s emotional cues and engagement patterns.
  
• Visual Tools: Interactive diagrams and learning maps tailored to individual comprehension styles.
  
• Blended Learning: Human oversight paired with AI speed ensures both depth and accessibility.
  
• Global Scalability: Expands access to quality tutoring in underserved regions.
  

The Road Ahead

The funding will be used to expand the tutor base, hire AI engineering talent, and enhance platform infrastructure. The integration of Edu AI will allow the company to offer 24/7 access while maintaining the quality that has built its reputation. Tornike Asatiani’s vision is clear: “World-class education shouldn’t be determined by where you live or what you can afford.”

Strategic Investor Alignment

Magna Investment’s lead role reflects confidence in Edumentors’ hybrid approach - human trust paired with cutting-edge AI. The support from a diverse pool of global angels underscores the international appetite for education models that break both geographic and economic barriers.