GeoWealth, a technology-first turnkey asset management platform (TAMP) built for RIAs, has raised $38 million in a Series C funding round led by Apollo Global Management, Inc., one of the world’s largest asset managers. This new injection of capital positions GeoWealth to further scale its advisor-driven, tech-enabled platform - and to take on a dominant role in reshaping the financial advisory ecosystem.

This round marks another milestone for Colin Falls, Founder and CEO of GeoWealth, as the company doubles down on innovation, automation, and service expansion to meet the evolving needs of independent registered investment advisors.

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What is GeoWealth?

Founded in 2010, GeoWealth offers RIAs an integrated TAMP and portfolio management system that simplifies everything from account onboarding and trading to rebalancing and performance reporting. Unlike legacy platforms, GeoWealth is engineered from the ground up with modern architecture, designed to solve one of the most persistent pain points in the RIA space: inefficient back-end operations paired with clunky user experiences.

With a focus on eliminating operational friction, the platform delivers:

• Unified dashboarding and client views
  
• Built-in model marketplaces
  
• Flexible third-party integrations
  
• Customized reporting and billing tools
  

GeoWealth currently supports over 1,000 RIAs and manages tens of billions in platform assets.

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Why This Round Matters for the RIA Ecosystem

RIAs are in the midst of a massive digital shift. Regulatory pressure, client expectations, and market volatility have all pushed independent advisors to rethink their tech stacks. But many of them still operate on outdated systems or rely on patchworked solutions that can’t scale with their business.

That’s where GeoWealth comes in: offering a centralized, advisor-first infrastructure that doesn't force firms to compromise between flexibility and automation.

GeoWealth’s success highlights the growing value of vertical SaaS in legacy financial sectors. TAMPs were once dominated by static incumbents, but GeoWealth is proving that deep specialization - when paired with scalable, modular architecture - can flip a mature industry on its head. The real insight? When your users are both regulated and revenue-critical (like RIAs), the winning product is the one that reduces their cognitive load and operational liability - not just their costs.

Startups eyeing transformation in regulated verticals should study GeoWealth’s approach: they solve for the whole workflow, not just one feature, and let that full-stack value compound through retention.  If your product reduces liability and lifts a hidden mental load, you’re not just offering SaaS - you’re selling peace of mind. And peace of mind compounds faster than features. This is where modern fintech wins: not in flashy dashboards, but in invisible risk reduction that lets professionals move faster with fewer errors.

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About the Investor: Apollo

This Series C round was led by Apollo, one of the largest global asset managers with over $650 billion in assets under management (AUM). Apollo’s involvement signals serious confidence in GeoWealth’s long-term potential and the broader opportunity in fintech infrastructure for advisory markets.

Apollo’s backing also provides GeoWealth with strategic capital and connections to institutional networks that could significantly accelerate its distribution, partnerships, and enterprise sales efforts.

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Industry Outlook: TAMP Market Is Ripe for Disruption

The turnkey asset management platform market is expected to grow from $82 billion in 2024 to $129 billion by 2029, according to Cerulli Associates. At the same time, the number of RIAs in the U.S. continues to rise, surpassing 15,000 firms and managing over $6 trillion in assets.

This growth comes with increasing demand for:

• Customizable investment models
  
• Efficient tech stacks that integrate with CRM, compliance, and billing
  
• White-labeled experiences for client trust-building
  

GeoWealth stands out by offering a platform that not only enables portfolio management at scale but also preserves the boutique, high-touch service RIAs are known for. That balance is what most TAMPs struggle to achieve.

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What’s Next for GeoWealth?

With this fresh $38M Series C infusion, GeoWealth is set to:

• Accelerate product development, especially AI-driven features like predictive portfolio drift alerts and compliance automation.
  
• Expand integrations with custodians, CRMs, and alternative investment platforms.
  
• Grow their RIA user base both organically and through strategic partnerships with broker-dealers and aggregator firms.
  
• Deepen institutional relationships with asset managers looking to distribute models through GeoWealth’s marketplace.
  

This funding also gives GeoWealth the firepower to compete directly with legacy TAMPs like SEI, Envestnet, and AssetMark - only with a modern codebase, a nimble team, and an advisor-first mentality.

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