GoodFit.io, a data-driven platform designed to help commercial leaders implement and scale their go-to-market (GTM) strategies, has successfully raised $13 million in Series A funding. The round was led by Notion Capital with participation from Salica Investments, Inovia Capital, Robin Capital, Common Magic, and Andrena Ventures.

Co-founded by Harrison Rose and Aleksander Bury, GoodFit.io has been building momentum by offering a smarter way for B2B companies to configure, deploy, and refine their GTM data. With this investment, the company is set to expand product development, enhance its analytics capabilities, and scale globally to meet surging demand for effective GTM alignment.

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The GTM Challenge Enterprises Face

For years, companies have struggled with fragmented data across sales, marketing, and customer success functions. GTM teams often operate in silos, using multiple disconnected tools and metrics that fail to provide a clear picture of performance.

The consequences are staggering: Forrester Research estimates that misaligned GTM strategies cost B2B organizations 10% of annual revenue or more, while McKinsey reports that companies with strong GTM alignment see 15–20% faster revenue growth compared to their peers.

This is the gap GoodFit.io is designed to close. By providing a unified data platform for GTM strategies, the company ensures leaders can monitor key signals, align cross-functional teams, and drive repeatable success.

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Why Investors Backed GoodFit.io

The Series A raise is not just about fueling growth- it reflects strong investor confidence in the need for smarter GTM data infrastructure. With remote and hybrid work models, data fragmentation has become even more acute, leaving executives blind to the true effectiveness of their strategies.

Notion Capital and other backers see GoodFit.io as a platform with the potential to become a category leader in GTM intelligence. The funding will enable the startup to:

• Expand its data capabilities, adding AI-driven insights and deeper integrations with CRMs and marketing automation platforms.
  
• Accelerate market expansion, targeting North America and Europe where GTM inefficiencies are costing enterprises billions.
  
• Grow its customer base, with a focus on mid-market and enterprise SaaS firms who depend on precision GTM execution to scale.
  

And here’s where founders can take a key lesson: GoodFit.io didn’t frame itself as an analytics add-on. It framed itself as the backbone of growth execution. That shift in positioning is critical. When your product evolves from a “tool” into infrastructure, investors immediately see it as indispensable, not optional. This is what unlocks larger rounds. The insight is simple but powerful: founders should constantly ask, is our product nice-to-have or is it embedded in the way revenue flows through an organization? The latter is what attracts investors looking for category-defining companies.

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The GTM Data & Analytics Market Outlook

The timing of this raise couldn’t be better. According to Gartner, global spending on sales enablement technology will exceed $7.3 billion by 2028, growing at a CAGR of 15%. At the same time, the marketing analytics market is forecast to hit $9.9 billion by 2026, as businesses invest in tools that connect strategy with outcomes.

Yet, despite these investments, only 23% of B2B leaders feel their GTM strategy is well-aligned across departments (source: SiriusDecisions). This glaring disconnect leaves an opening for platforms like GoodFit.io to define a new standard of execution.

By positioning itself at the intersection of sales, marketing, and customer success data, GoodFit.io is not just chasing the GTM market- it is building an entirely new category of GTM data infrastructure.

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What’s Next for GoodFit.io

With fresh capital in hand, GoodFit.io is set to accelerate growth across four key areas:

• Product innovation: Expanding AI-driven recommendations to help GTM teams predict churn, optimize lead scoring, and allocate budgets more effectively.
  
• Team growth: Scaling engineering and customer success teams to deliver enterprise-level support and customization.
  
• Market expansion: Building a stronger presence in the U.S. and EMEA markets where GTM complexity is driving strong demand.
  
• Ecosystem integrations: Partnering with leading CRMs, BI tools, and customer data platforms to make GTM data truly interoperable.
  

By doubling down on these areas, GoodFit.io is positioning itself as a critical enabler of sustainable revenue growth for B2B companies worldwide.

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Conclusion

The $13 million Series A raise marks an inflection point for GoodFit.io. Backed by some of the most respected names in venture capital, the company is redefining how enterprises implement and scale GTM strategies in a fragmented digital landscape.

For founders, the lesson is clear: investor interest follows startups that solve core operational breakdowns inside enterprises. By tackling the costly misalignment between sales, marketing, and customer success, GoodFit.io has placed itself in the heart of one of the most urgent challenges for B2B growth.

As GTM complexity rises and data fragmentation continues, GoodFit.io is on track to become the platform enterprises trust to orchestrate growth strategies with precision and confidence.

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