Green Cabbage Inc. has raised $40 million in Series B funding, a major milestone signaling strong investor belief in the company’s ability to revolutionize enterprise cost intelligence. The round, led by Sageview Capital, will fuel product expansion, AI advancement, and global reach. Under the leadership of Eric V. Cunningham, the company is reshaping how organizations understand, manage, and negotiate supplier costs in real time.

Transforming Procurement into a Source of Power

Procurement has traditionally been one of the most underutilized levers of enterprise efficiency - often viewed as administrative rather than strategic. Green Cabbage flips that perspective completely. Its AI-driven platform centralizes supplier data, benchmarks spend patterns, and exposes hidden inefficiencies that cost companies millions. By transforming fragmented vendor relationships into measurable performance data, it gives enterprises an edge in every contract discussion.

What stands out most about Green Cabbage’s model is that it doesn’t just help companies save money; it helps them see money differently. Every procurement dollar becomes a data point, every contract clause a signal for leverage, every supplier negotiation a measurable experiment. This is what makes the company’s technology not just a cost tool, but a competitive weapon.

The new capital will deepen Green Cabbage’s predictive cost modeling, strengthen its data-driven insights, and expand its global analytics infrastructure. As enterprises face inflation, disrupted supply chains, and tightening budgets, the demand for transparency in spend management has never been higher.

The Foundational Shift in Data Intelligence

Eric V. Cunningham built Green Cabbage on a simple principle: businesses can’t manage what they can’t measure, and most don’t have the tools to measure their supplier ecosystem with clarity. His mission is to turn supplier data into strategic intelligence - a living system that learns continuously from the patterns of enterprise spending.

That focus on continuous learning is the quiet differentiator behind the company’s growth. Every new client, every dataset, and every transaction enriches Green Cabbage’s intelligence layer. It’s this compounding feedback loop that transforms it from software into a decision-making engine.

And this is precisely where most founders miss the invisible lever in building enduring products. The strongest startups today aren’t those creating new markets - they’re those that convert operational data into self-reinforcing value. Green Cabbage doesn’t just deliver insights to clients; it absorbs insights from them. That two-way flow makes its platform exponentially smarter, locking in long-term advantage.

Founders often chase feature velocity, but the real moat lies in the learning velocity of your system. When your product teaches itself how to serve customers better - when every user action refines the intelligence of the product - you’ve moved from selling software to selling compounded insight. That’s where valuation multiples start to separate the good from the legendary.

From Procurement Data to Enterprise Strategy

In today’s volatile markets, organizations no longer compete on products alone - they compete on how efficiently they allocate capital. Procurement, once considered a cost center, is now a strategic driver of resilience and profitability. Green Cabbage’s platform provides visibility across thousands of supplier contracts, identifying where enterprises overspend and where renegotiation can create immediate value.

Sageview Capital’s backing adds not just financial strength but strategic depth. With experience scaling high-growth SaaS platforms, Sageview will help Green Cabbage accelerate expansion into sectors like healthcare, technology, and manufacturing - industries that face constant supplier cost pressure and regulatory scrutiny.

By combining AI-driven analytics with predictive modeling, Green Cabbage empowers companies to anticipate supplier price changes before they occur. This proactive capability transforms procurement from reactive reporting into anticipatory intelligence - an ability that can shape financial outcomes months in advance.

Building Fair Market Transparency

Cunningham’s philosophy centers around what he calls fair market transparency - the idea that both buyers and suppliers benefit when pricing clarity replaces negotiation opacity. In a marketplace often dominated by hidden margins and inconsistent benchmarks, Green Cabbage brings accountability to every transaction.

This approach doesn’t just create efficiency; it builds trust. Enterprises can negotiate with data instead of emotion, suppliers can justify pricing with clarity, and the entire ecosystem becomes healthier as a result. It’s an example of how technology, when designed with fairness at its core, can restore equilibrium in business relationships that have long operated in the dark.

The Next Chapter for Intelligent Procurement

With $40 million in new funding, Green Cabbage is ready to scale globally. The company plans to strengthen integrations with major enterprise systems, expand its AI infrastructure, and explore predictive forecasting that gives enterprises the power to simulate supplier decisions before they happen.

As digital transformation continues to reshape corporate finance, the procurement function will increasingly sit at the intersection of data science and strategy. Green Cabbage’s technology doesn’t just optimize spending - it elevates the role of procurement leaders into strategic partners in shaping enterprise resilience.

Eric V. Cunningham’s leadership reflects a clear understanding of where enterprise intelligence is heading: toward a world where cost data is not just analyzed but predicted, where supplier performance is not just tracked but optimized in real time.

Green Cabbage’s success serves as a powerful reminder to founders everywhere - the real scale comes not from building faster, but from building smarter systems that learn faster than competitors. With this Series B milestone, the company isn’t just growing; it’s teaching the enterprise world how to think about cost as intelligence, and intelligence as a multiplier for growth.