Atlanta-based ketteQ has just secured a $20 million Series B funding round led by Vocap Partners, marking a major milestone for the AI-driven supply chain planning company. This capital infusion signals a growing appetite in the market for smarter, more agile, and deeply data-driven logistics solutions.

Founded by Mike Landry, ketteQ has positioned itself as more than just another SaaS player in logistics. Built on the Salesforce platform, ketteQ delivers a planning solution that’s not just about forecasts - it’s about creating adaptive, scenario-based strategies that empower businesses to pivot in real time.

With disruptions - from pandemics to port bottlenecks - shaking global supply chains over the past few years, ketteQ’s approach couldn’t be more timely. Its technology enables organizations to centralize data, run advanced simulations, and dynamically adjust to shifting demands and supply constraints.

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Why This Round Is a Big Deal

Series B is often the moment when a startup goes from “proving the concept” to scaling like crazy. For ketteQ, this means expanding its global footprint, refining its AI algorithms, and onboarding a broader spectrum of enterprise clients.

Vocap Partners’ involvement also speaks volumes. Known for backing high-growth tech ventures, their strategic capital often accelerates product development and market penetration. This isn’t just about injecting money - it’s about bringing in a network, expertise, and operational firepower.

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The Core of ketteQ’s Value

What sets ketteQ apart in a crowded market is scenario-based planning. Traditional ERP and planning tools rely on static forecasts, which can crumble under unexpected market changes. ketteQ, however, lets teams:

• Create multiple demand and supply scenarios in minutes
  
• Factor in variables like supplier delays, sudden demand surges, or transportation disruptions
  
• Make decisions with real-time data integrations, not quarterly updates
  

By integrating with Salesforce, ketteQ taps into a global ecosystem of users while ensuring its platform is deeply customizable and easy to adopt for enterprises already embedded in Salesforce workflows.

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The Founder’s Playbook for Scale

While raising $20 million is impressive, what really determines whether a company can capitalize on that cash is how it deploys it in the first 18 months. Founders often assume that Series B is the green light for “spending to grow,” but in reality, it’s the green light for spending to dominate - and that requires precision.

One of the smartest plays at this stage is prioritizing revenue operations (RevOps) alignment before scaling the sales team. Too many startups add headcount without optimizing lead flow, qualification criteria, and pipeline predictability. By first investing in a RevOps overhaul - tightening CRM processes, refining ICP definitions, and aligning marketing campaigns with sales sequencing - a startup can effectively double conversion rates before doubling sales reps.

This is where companies like ketteQ stand to gain massively: by using their own AI and analytics internally to model which sales motions produce the highest return, they can stretch each venture dollar further than competitors. The outcome? Faster ARR growth with lower burn, a cleaner cap table for the next raise, and a more favorable valuation.

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AI + Supply Chain = The New Competitive Edge

The AI-driven supply chain market is heating up. According to recent reports, the global supply chain analytics market - valued at around $5.2 billion in 2024 - is projected to grow at a compound annual growth rate (CAGR) of over 15% through 2030. The adoption of AI, machine learning, and predictive analytics is expected to be the primary driver of this surge.

Companies are no longer satisfied with reactive logistics; they want predictive, prescriptive, and even autonomous supply chain decision-making. ketteQ’s platform addresses this by bridging the gap between planning and execution. Its users can forecast demand, simulate supply disruptions, and generate procurement or production plans without switching systems.

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Industry Outlook: Why Timing is Perfect

The logistics and supply chain sector is undergoing one of its most profound transformations in decades. Three macro-trends are converging:

1. Globalization of risk – Political tensions, extreme weather, and economic volatility have made supply chain agility a board-level priority.
   
2. Digitization push – 73% of supply chain leaders in a 2025 Gartner survey said they’re accelerating digital transformation to gain visibility and resiliency.
   
3. ESG compliance pressure – Companies are being held accountable for emissions tracking, ethical sourcing, and waste reduction, requiring more sophisticated planning tools.
   

The intersection of these forces means AI-driven platforms like ketteQ aren’t just “nice to have” - they’re becoming the operational backbone for competitive enterprises.

With this $20 million boost, expect ketteQ to not only deepen its AI capabilities but also to integrate sustainability metrics, partner ecosystem tools, and new real-time data feeds into its platform. The result? A supply chain solution that doesn’t just predict the future - uuuit’s ready for it.