Mumbai-based Luma Fertility, a fertility-tech startup redefining assisted reproduction in India, has secured $4 million in seed funding led by Peak XV’s Surge fund, along with prominent healthcare angels. This milestone supports Luma’s mission to build India’s first true “IVF 2.0” - a deeply patient-centric, tech-enabled fertility experience designed for today’s modern families.

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Redefining Fertility Care in India

India is in the midst of a fertility paradox. While the national birth rate has dropped below replacement levels, demand for IVF and assisted reproduction is rising sharply among urban populations. Yet most clinics continue to operate with opaque processes, rigid protocols, and minimal emotional support, leaving patients feeling like numbers rather than people.

Luma Fertility aims to change that. Founded by serial entrepreneur Neha K. Motwani - previously founder of Fitternity, acquired in 2021 - Luma offers a modern, full-stack approach to fertility. Its flagship Bandra West clinic integrates fertility assessments, IVF treatments, egg and embryo freezing, preconception counseling, and wellness services such as nutrition coaching, acupuncture, IV therapy, and at-home semen testing.

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Tech-Enabled, Human-Focused

At its core, Luma marries technology with empathy. A standout feature is its LumaAI assistant, which guides patients through cycle tracking, medication schedules, and real-time questions, offering a private, always-available companion. The transparent embryology lab - a rarity in India - invites patients to literally see the science behind the scenes, building trust and comfort. Dedicated care navigators provide ongoing support, acting as guides and confidantes during one of life’s most emotionally charged journeys.

But beyond the advanced tools and personalized care, Luma exemplifies a powerful lesson for all founders: investing in emotional infrastructure is just as critical as investing in technology or operations. Many startups obsess over product-market fit purely from a technical perspective - but emotional resonance is what actually cements loyalty and long-term growth. When users feel deeply understood and supported, they become not just customers but passionate advocates, driving organic growth in ways paid marketing could never match.

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Investors See Market & Mission Alignment

This $4 million seed round reflects investors' belief in the urgent need for more compassionate, transparent, and tech-driven fertility care in India. Rather than scaling rapidly with cookie-cutter clinics, Luma is focused on building centers of excellence that emphasize patient outcomes and emotional well-being alongside clinical success rates. Investors recognize that this integrated approach positions Luma as not just another fertility clinic brand, but a category-defining leader.

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Scaling with Purpose

With its new funding, Luma plans to expand its physical presence beyond Mumbai, aiming to open additional clinics in cities such as Bengaluru, Hyderabad, Pune, and Delhi over the next two years. It will further develop LumaAI, integrating smarter predictive analytics to help patients make even more informed choices. The company also plans to strengthen its clinical team, bringing in top embryologists and fertility specialists, and deepen holistic wellness offerings to support patients at every step.

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India’s Fertility Opportunity & Responsibility

The Indian fertility services market is on a sharp upward trajectory, driven by urbanization, rising maternal age, and increased openness around reproductive health. But as demand grows, so too does the responsibility to ensure ethical, transparent, and patient-first care. Luma is setting a new benchmark, showing that modern fertility care can combine rigorous science with deep humanity.

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A New Era of Empathetic Care

Luma Fertility’s $4 million seed round is more than just a funding milestone - it represents a new era in India’s fertility landscape. By centering transparency, tech, and empathy, Luma introduces a bold model of “IVF 2.0” that moves beyond purely procedural treatment to a truly holistic and emotionally intelligent experience.

For aspiring parents, Luma offers hope and empowerment; for the industry, it sets a new standard of care; and for founders everywhere, it offers a quiet reminder that the strongest growth often begins not with the loudest marketing campaign, but with the deepest human connection.