MarqVision, a trailblazing startup from Y Combinator’s Summer 2021 batch, has successfully raised $48 million in Series B funding. The round was led by Peak XV Partners, with participation from HSG, Salesforce Ventures, and Coral Capital, marking a pivotal moment in the company’s mission to redefine digital brand protection using artificial intelligence.

Founded by Mark I. Lee, MarqVision is tackling one of the most pressing challenges for global businesses: the rise of counterfeit goods and unauthorized digital listings. By leveraging advanced AI and machine learning, the company helps brands identify, track, and remove counterfeit products across online marketplaces.

The urgent need for AI-driven brand protection

As e-commerce continues to accelerate, so has the problem of counterfeiting. Brands lose billions annually to fraudulent sellers who exploit online platforms to distribute fake products. Traditional enforcement methods are reactive, slow, and often ineffective at scale.

MarqVision addresses this challenge head-on by offering a proactive, automated solution. Its platform scans marketplaces, social media, and digital storefronts worldwide, detecting counterfeit goods with unparalleled accuracy. Once flagged, the system initiates rapid takedown processes, protecting brand equity and safeguarding consumers.

This kind of infrastructure is becoming mission-critical for industries ranging from luxury fashion and consumer electronics to pharmaceuticals and digital content providers.

Investor confidence highlights scalability

The Series B round is a strong signal of investor belief in MarqVision’s ability to scale globally. With Peak XV Partners - one of Asia’s most influential venture firms - joining alongside Salesforce Ventures, the company gains not only capital but also deep strategic partnerships that can accelerate market penetration.

The startup’s rapid trajectory since YC is noteworthy. From inception, the team focused on solving a problem that had been overlooked for too long - scalable brand protection - and positioned themselves as the infrastructure layer for the future of commerce.

And here lies a powerful insight for founders: MarqVision didn’t chase a crowded trend, it solved an “unsexy but critical” problem. The ultra value drop here is that the fastest-growing companies are often those addressing silent pain points rather than chasing visible hype. Investors are drawn to solutions that operate behind the scenes but create massive value for industries. For any founder, it’s worth asking - what problems exist in your industry that everyone tolerates but no one is solving? The companies that answer this question are often the ones that unlock the biggest markets.

Expansion plans with new capital

With this $48M raise, MarqVision plans to expand its AI capabilities, invest in predictive models to stop counterfeits before they spread, and broaden its reach into more global marketplaces. The company is also aiming to develop tools tailored for emerging industries such as digital assets, NFTs, and virtual goods, where counterfeit risks are equally prevalent.

By staying ahead of technological shifts, MarqVision ensures that it doesn’t just solve today’s problems but anticipates tomorrow’s challenges. This forward-looking approach is one reason why top investors are betting heavily on its vision.

Implications for global commerce

The impact of MarqVision extends beyond brand protection. For consumers, it means safer purchases and increased trust in e-commerce. For businesses, it ensures higher margins, reduced legal risks, and stronger brand reputation. At an ecosystem level, it supports healthier online marketplaces by eliminating fraudulent actors.

This funding also reflects a larger industry trend: companies that provide the “trust infrastructure” for digital commerce are becoming indispensable. As consumers demand transparency and brands fight to protect their identity, AI-driven solutions like MarqVision are set to become standard.

Looking ahead

MarqVision’s Series B raise is more than a financial milestone - it represents validation of its mission to make the digital world safer for brands and consumers alike. With strong investor backing, a clear market need, and cutting-edge technology, the company is well-positioned to lead the next era of brand protection.

As digital commerce continues to expand globally, MarqVision stands at the intersection of AI innovation and business necessity - an enviable position that sets the stage for sustained growth and industry leadership.