MyPrize, the creator-driven social gaming platform founded by Zach Bruch in late 2023, has closed a $21 million strategic financing round at a $250 million valuation, bringing total funding to $38 million, led by Dragonfly Capital and Boxcars Ventures, alongside family offices.

The platform blends free-to-play casino games with real-time community engagement, enabling players to compete alongside content creators and friends. With an astounding $1.2 billion GMV run rate, projected annual revenue exceeding $100 million, and profitability targeted by year’s end, MyPrize is firmly on track to become the next innovation surge in online entertainment.

A Creator-Led Model at the Heart of Modern Gaming

Rather than mirroring traditional casino mechanics, MyPrize scales by letting creators host live sweepstake-style gameplay. This format - powered by a proprietary AI-based retention engine - drives viral community growth, repeat engagement, and seamless monetization through micro-transactions, all without requiring players to deposit real funds in the U.S. platform.

Because it combines stake-free gameplay, creator-driven interaction, and AI personalization, the product’s stickiness isn’t just a function - it’s a living feedback loop where social connection fuels retention and revenue.

Precision Insight: Design Around Invisible Levers

At the heart of MyPrize’s traction is not flashy gameplay - it’s subtle alignment between monetization and social trust. Instead of chasing gambling mechanics or crypto speculation, the team built creator-aligned economy infrastructure - where engagement isn't gamified - it’s allyship.

The key insight is this: platforms that succeed don’t just layer mechanics on users - they embed structure into relationships those users already value. MyPrize didn't invent influencer marketing - they became the utility enabling it. Therefore every new creator imported their audience and every new player imported social trust.

Founders building consumer platforms should internalize this: design incentives that make the platform the protocol, not the product. When your platform becomes the assumed canvas - where creators, communities, and capital flow naturally - you win growth by normalization, not persuasion. That’s where compounding adoption transforms into liquidity and lock-in.

Momentum Fueled by Real Results

MyPrize has onboarded over 500,000 registered players, and players have collectively won more than $500 million in prizes. The company’s AI personalization engine - optimizing contextually via creator moments, game pacing, and reward structures - has boosted transaction volumes by 40% and lifted average ticket size by 60% on early integrations.

Zach Bruch explained: “The growth we are seeing proves that social gaming has fully arrived in the U.S., powered by an entertainment-native model built for creators, not casinos.” That vision has attracted major creators, brand sponsorships, and global resellers.

Market Timing is Everything - And MyPrize Nailed It

MyPrize launched in summer 2024 and quickly scaled to over $1.2B GMV run rate - a pace comparable only to early consumer tech unicorns. As traditional entertainment fragments into digital-first, community-first formats, MyPrize’s blend of sweepstakes, social interactivity, and transparency hits the demand sweet spot.

With regulations tightening around tokens, gambling, and audience monetization, MyPrize’s free-to-play sweepstakes structure and built-in compliance credential it as low risk - and high upside - for both users and regulators.

Founder and Team: Tech, Compliance, and Creator DNA

Zach Bruch brings experience from tech, crypto, and creator ecosystems, previously founding Symplenish and serving at Kraken and RECUR. He survived the FTX collapse and has built MyPrize on community trust and compliance from day one.

Backers including Dragonfly and Boxcars are doubling down on a company that deploys AI engagement infrastructure, allows scalable monetization without gambling exposure, and supports creators with transparent tools and revenue models.

Growth Strategy Fueled by Creator Network Effects

With this new round, MyPrize will:

• Expand its creator network to thousands of influencers and streamers globally
  
• Deepen AI personalization tools targeting retention, gaming cadence, and community virality
  
• Enhance platform performance and compliance tooling to meet state-by-state regulations
  
• Explore international expansion into markets where sweepstakes gaming is consumer-legal
  

The strategic play is clear: reinforce infrastructure around creator retention and community ownership, rather than forcing gameplay mechanics or risky feature sets.

Final Take: MyPrize Isn’t Just a Game - it’s a Creator Economy Platform

MyPrize’s exponential growth and strong profitability outlook in just over a year indicate something more profound: the future of entertainment is social speculation powered by AI, not just video or gambling.

By embedding retention, monetization, and community into a single layer that creators own - and players trust - MyPrize is not just building a product. It’s shaping an infrastructure where entertainment, creators, and revenue intersect.For founders building in fintech, creator platforms, or community-first experiences, this model reinforces a strategic truth: the irreducible glue isn’t technology - it’s aligned incentives that embed growth into experience.