Nestimate Secures $3 Million Seed Funding to Transform Retirement Plan Benchmarking
September 18, 2025
byFenoms Start-Up Research
Nestimate, a rising fintech innovator, has announced a $3 million seed funding round led by S3 Ventures, with participation from Pruven Capital, TIAA Ventures, and Invest Nebraska. The funding marks a critical milestone for the Nebraska-based startup, founded by Kelby Meyers, CPFA®, AIF, as it accelerates its mission to simplify and optimize retirement plan benchmarking for advisors and plan sponsors.
With the retirement planning industry often burdened by outdated systems, manual processes, and opaque pricing models, Nestimate’s platform delivers much-needed transparency and efficiency. The new capital will fuel product development, expand its customer base, and help the company scale operations at a time when demand for smarter financial technology solutions is on the rise.
Building a Smarter Way to Benchmark Retirement Plans
Retirement plan advisors face mounting pressure to demonstrate fiduciary responsibility, manage costs effectively, and deliver strong outcomes for their clients. Nestimate addresses these challenges by offering an intelligent platform that streamlines the benchmarking process, ensuring that advisors and sponsors have access to accurate, real-time data to guide their decisions.
By reducing friction in how plans are analyzed and compared, Nestimate empowers advisors to focus more on building relationships and delivering value to clients rather than wrestling with outdated spreadsheets or fragmented software tools. This kind of efficiency not only benefits advisors but also enhances confidence for employers and employees relying on these retirement plans.
Investor Confidence in Nestimate’s Vision
The participation of high-profile investors underscores the industry’s growing recognition of the urgent need for innovation in retirement planning technology. S3 Ventures, Pruven Capital, and TIAA Ventures bring not only capital but also strategic expertise and deep industry connections. Invest Nebraska’s involvement further highlights the growing role of Midwestern startups in shaping the future of fintech.
For Nestimate, this seed round represents more than just a cash infusion - it’s a validation of its mission to bring modern, data-driven tools to a sector that has long lagged behind in digital transformation. And this is where many founders miss a key lesson: investors are not just backing an idea; they are betting on the clarity of a problem being solved. Meyers didn’t build Nestimate to chase the broad fintech wave; he built it because he personally experienced how clunky and inefficient retirement plan benchmarking was in practice. That insider perspective meant he knew exactly where the pain was deepest, giving him an unfair advantage in building a product that naturally resonates with its users. Founders who try to “boil the ocean” often spread themselves too thin, but by solving one hyper-specific problem extremely well, startups like Nestimate create a wedge into a market and then earn the right to expand outward.
A Founder’s Mission Rooted in Industry Pain Points
Founder Kelby Meyers brings deep experience in financial advisory services and an intimate understanding of the inefficiencies that plague retirement plan benchmarking. His vision for Nestimate is built around a simple but powerful principle: that transparency and data accessibility are essential for ensuring better outcomes in retirement planning.
Having worked directly with advisors and plan sponsors, Meyers recognized that the tools available were not keeping pace with the complexity of today’s fiduciary environment. Nestimate was born from this gap, aiming to become the go-to solution for advisors seeking clarity, compliance, and competitive edge.
Scaling a Data-Driven Future
The $3 million infusion gives Nestimate the resources to expand engineering capabilities, refine its analytics engine, and further automate benchmarking processes. With the growing complexity of retirement plan regulations, advisors need more than just compliance checklists - they need tools that make benchmarking seamless, accurate, and defensible.
This positions Nestimate to become a trusted partner for thousands of advisors and employers nationwide. By combining intuitive software with powerful analytics, the company is helping to reshape how retirement plans are evaluated and managed.
A Bright Outlook in Fintech Innovation
Nestimate’s funding arrives at a pivotal time for fintech, as demand for solutions that improve financial transparency and efficiency continues to surge. With backing from respected investors and a founder deeply attuned to industry pain points, Nestimate is well-positioned to redefine the future of retirement plan benchmarking.
As fintech adoption accelerates, the company’s progress will serve as a reminder that true innovation doesn’t always mean inventing something entirely new - it often means perfecting a process that millions already rely on but desperately need improved. Nestimate’s journey exemplifies how focus, clarity, and execution can transform even the most traditional sectors of finance.