Olyzon, founded by Jules Minvielle in France, has raised $5 million in its Seed round led by CASSIUS, with support from Ventech, Eurazeo, Greg Coleman, Tom O’Regan, Cédric Mao, and Christophe Parcot. This fresh capital will fuel product development, expand the engineering team, and scale customer adoption across global brands looking to harness the next evolution of Connected TV (CTV) advertising.

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What Olyzon Is Building

CTV advertising remains fragmented: brands struggle to move past static, context-free ads. Olyzon’s answer? The “Agentic CTV Advertising Platform” - an intelligent layer that brands into smart, data-driven ad delivery:

• Real-time context detection across channels and channels devices
  
• Agent-based campaign orchestration, adapting ad served depending on viewer behavior
  
• Transparency tools for performance tracking and content suitability
  
• Scalable automation across inventory, targeting, and measurement, with minimal manual effort
  

Instead of “another ad dashboard,” Olyzon promises adaptive advertising - campaigns that sense and respond to live audience intent.

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Why Now Matters

CTV advertising is booming but faltering under complexity and waste.

Global CTV ad spend is projected to exceed $150 billion by 2026, growing at a CAGR of nearly 22%. But the opportunity is riddled with friction: 56% of advertisers report poor content alignment and low ROI when launching campaigns across streaming platforms.

Add to that:

• Ad fraud and brand safety issues are draining an estimated $18 billion annually from the digital ad ecosystem, with CTV among the hardest-hit.
  
• Measurement fragmentation - across Roku, Fire TV, smart TVs, and gaming consoles - creates data silos that cripple performance analysis.
  
• Dynamic ad placement decisions still rely on outdated heuristics, leading to waste and missed opportunities in real time.
  

That’s the chaos Olyzon is stepping into - but they’re not just cleaning it up.

The advantage isn’t in controlling the creative - it’s in mastering the decision layer that powers it.

Olyzon isn’t shipping yet another DSP or analytics suite. They’re building an agentic CTV platform - one that makes intelligent calls in real time, based on dynamic viewer signals, content alignment, and evolving campaign goals. It’s not just predictive - it’s prescriptive.

Founders take note: If you’re building in a fragmented, high-stakes vertical, don’t just polish the surface layer. Architect the systems that decide. The tools that win long-term aren’t the ones that report outcomes - they’re the ones that determine them.

Olyzon’s power doesn’t come from flashy dashboards. It comes from owning the logic that turns billions of data points into split-second, monetizable actions. That’s how you become unreplaceable.

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Market Outlook: Intelligence Will Define CTV’s Next Wave

The future of CTV advertising isn’t dashboards - it’s adaptive media intelligence:

• As CTV ad spend surpasses $150B, demand for precision targeting and real-time measurement is growing dramatically .
  
• 32% of advertisers report significant fraud challenges in CTV environments  - incentivizing better transparency layers.
  
• Independent agencies and global brands are increasingly hiring media-agnostic platforms to orchestrate across TV, console, and AVOD.
  
• Programmatic and agent-based advertising spend is projected to grow 3–4× faster than traditional CTV budgets over the next 5 years.
  
• Meanwhile, regulatory demands for content verification and brand safety are raising the bar for delivery platforms.
  

Olyzon hits this inflection point - positioned as the intelligence layer that allows delivery teams to orchestrate. That’s where durable competitive moats are built.

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What’s Next for Olyzon?

With its new capital, Olyzon plans to:

• Expand engineering teams in AI, video analysis, and insights
  
• Reach for early enterprise deals with brands in fashion, automotive, and FMCG
  
• Deepen integrations with CTV players like Roku, Samsung TV Plus, and Amazon Fire
  
• Launch agentic campaign pilots incorporating real-time content and behavioral data
  
• Scale go-to-market in Europe and North America, leaning into its dual-market positioning
  

Jules Minvielle and the team are building not just an ad tool, but the command layer for intelligent media. As CTV reaches maturity, platforms that dictate, adapt, and prove every impression will stand apart.