Oriane, a UK-based AI data analytics startup, announced it has raised $1.5 million in funding to power the next era of content visibility. The round was backed by notable investors Hartmann Capital (Miami), Secways (Barcelona), and Clint Capital (Paris).

Oriane’s platform offers something that most creators, agencies, and even global brands have struggled with: true visibility into how content spreads beyond first-party stats. By visually mapping reposts, remixes, and derivative creations across platforms, Oriane lets creators uncover the hidden virality of their work and quantify influence far beyond basic impressions or likes.

Founded by Julien R. and a team of global AI and digital growth veterans, Oriane is starting with Instagram Reels and expanding into TikTok, YouTube Shorts, and emerging platforms. The core idea is simple: content’s value doesn’t stop at the original post  - it lives on through remixes, shares, edits, and reposts. Oriane’s technology makes that long-tail impact finally measurable.

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Why visibility is broken in the creator economy

Creators today live in a paradox: while content has never been more distributed, actual visibility has never been more fragmented. Brands spend millions on creative campaigns, but once their video is reposted, clipped, or remixed, traditional dashboards lose track.

Julien R. experienced this gap firsthand working with global fashion houses like Dior and Prada and later scaling digital AR and AI products with DRESSX, where he led partnerships with Adidas, Tommy Hilfiger, and Ubisoft. The lesson was clear: in today’s creator-driven economy, knowing how far your content travels is as important as creating it in the first place.

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The new wave of content intelligence

Oriane is positioning itself as the content intelligence layer for the creator economy. By combining computer vision, AI-driven repost detection, and cross-platform mapping, the company provides brands and creators with a living map of where and how their content is being used.

Imagine a music label seeing not only how many people streamed its artist’s video on YouTube, but also how many TikTok dances, Instagram Reels, or YouTube Shorts were spawned from that track. Or a fashion brand seeing how many independent creators reused its campaign footage, generating an entire wave of organic exposure.

This isn’t just visibility  - it’s leverage.

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The moment of leverage for creators 

Here’s the hidden insight most founders and creators overlook: content attribution is not just about tracking  - it’s about negotiation power.

When a brand can walk into a partnership meeting and show not only their official reach but also the network of derivative reach sparked by reposts and remixes, they immediately command stronger sponsorship rates. Agencies can reframe metrics from simple “views” to ecosystem influence, a far more compelling narrative to advertisers.

Even indie creators stand to gain: by proving how much hidden virality they spark, they can justify higher collaborations, grow Patreon-like communities, or renegotiate brand deals from a position of strength.

The startups that figure out how to arm creators with evidence of ripple effects will unlock entirely new economic leverage  - and Oriane is betting big on being the infrastructure behind that shift.

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Investors backing the vision

The $1.5 million raise brings in investors who understand both crypto-native ecosystems and frontier tech. Hartmann Capital, known for backing frontier AI and Web3 projects, brings deep experience at the intersection of culture and technology. Secways and Clint Capital add European strength, tapping into markets where creators and agencies are experimenting aggressively with AI-driven campaign tracking.

Together, this syndicate positions Oriane to scale globally, targeting both developed creator markets like the US and Europe, as well as rapidly growing hubs across Asia and Latin America.

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Industry outlook: creator economy and content analytics

The timing for Oriane couldn’t be sharper. According to Influencer Marketing Hub, the creator economy surpassed $250 billion in 2024 and is projected to reach $480 billion by 2027. Short-form video remains the engine of this growth: TikTok, YouTube Shorts, and Instagram Reels now account for more than 60% of new creator content output globally.

Yet, despite these numbers, content measurement lags behind. A 2025 survey by Statista revealed that 68% of brands feel they cannot accurately measure ROI from influencer campaigns, and 73% of creators say they don’t know the full reach of their content once reposted.

This gap is precisely where Oriane is inserting itself  - building a data infrastructure layer that not only closes the loop but creates entirely new categories of insight.

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What comes next for Oriane

Oriane is already rolling out integrations with Instagram and TikTok, with YouTube Shorts on the near horizon. Beyond tracking, the company plans to offer API integrations for agencies, enabling them to pull hidden reach data directly into campaign dashboards.

For creators, Oriane is shaping into a tool of empowerment  - shifting them from passive participants in platform-driven ecosystems to active negotiators of their true value.

As Julien put it: “Content is the most powerful currency of our time. But if you can’t track how far it travels, you’re leaving value on the table. Oriane exists to make sure no creator leaves that value unseen.