ROXFIT, a next-gen coaching platform enabling personal trainers to scale their businesses through a hybrid model of in-person sessions and digital engagement, has secured $1,077,281 in funding. The raise was led by DSW Ventures, with participation from York Angels and several angel investors.

Founded by fitness experts Ben Wilson and Joey Allott, ROXFIT is building the infrastructure that allows coaches to deliver structured, scalable, and personalized training programs—without sacrificing the client connection that drives real results.

Their vision: a platform where coaches stop trading hours for income, and clients get smarter access to performance coaching no matter where they are.

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What ROXFIT Does

ROXFIT is a fitness coaching SaaS platform built specifically for personal trainers who want to:

• Train clients both in-person and online through one system
  
• Automate workout plans, habit tracking, and client progress logs
  
• Build their own recurring revenue business with branded digital programs
  
• Reduce admin load with built-in communication, scheduling, and billing
  
• Keep every client engaged through hybrid workflows and app-based check-ins
  

It’s not just another fitness app. It’s the business backend for the modern coach—giving them tools to grow without scaling burnout.

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Why Hybrid Coaching Is Booming

The pandemic normalized remote coaching, but it didn’t replace in-person training—it reframed it. Today’s clients want flexibility, not just convenience. They want a coach who’s available both on the gym floor and in their pocket.

That demand is reshaping the industry:

• The global online fitness market is expected to reach $59 billion by 2027, up from $16 billion in 2022 (Statista)
  
• 71% of fitness consumers now say they prefer a hybrid approach combining face-to-face and virtual coaching (Mindbody Wellness Index)
  
• Coaches using a hybrid model report 2.5x greater revenue per client on average, thanks to subscription models, group programs, and digital accountability (Trainerize Industry Report)
  
• The creator economy for fitness pros is growing—over 500,000 personal trainers globally are now building coaching content and communities across apps and platforms
  
• Boutique studios and independent coaches are seeking platforms that offer autonomy, not dependence on third-party aggregators or marketplaces
  

ROXFIT hits all these notes—and more importantly, it was built by coaches for coaches.

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Why This Raise Is More Than Just Capital

ROXFIT’s seed raise wasn’t just about building more features—it was about affirming a shift in power: away from aggregators and toward the coach as the platform.

And here’s where founders should lean in.

Too many startups in the fitness space try to own the customer. ROXFIT flipped that entirely. They asked, what if we helped coaches own their entire stack?—the relationship, the delivery, the data, and the revenue.

That subtle inversion is the big unlock.

Because here’s the value drop: if you're building for service professionals, the real product isn’t your app—it’s their autonomy. You’re not solving for better UX. You’re solving for identity, scale, and creative control.

ROXFIT didn’t just reduce friction—they restructured the business model so trainers don’t have to choose between craftsmanship and growth. That’s what makes it sticky. That’s what makes it scale.

So if you're building in this category, ask yourself: Are you giving users superpowers—or are you just making them more dependent on you? ROXFIT chose the first. And that’s why this isn't just another coaching tool—it’s an infrastructure layer for trainer-owned empires.

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Market Outlook: Coaching SaaS Is the Future of the Fitness Industry

The global fitness landscape has undergone a radical shift. What was once dominated by big-box gyms and celebrity brands is now being redefined by independent coaches, micro-gyms, and digital-first trainers.

And the numbers speak for themselves:

• The global online fitness market is projected to reach $59 billion by 2027, growing at a CAGR of over 33% (Statista).
  
• Meanwhile, the in-person personal training market is holding strong, expected to grow from $41.8 billion in 2023 to $63 billion by 2030—with hybrid delivery models accounting for the majority of that growth (Grand View Research).
  
• According to Mindbody’s Wellness Index, 71% of fitness consumers now prefer hybrid programs—combining live sessions with app-based progress tracking and asynchronous coaching.
  
• Trainerize’s 2023 Industry Report found that trainers who offer hybrid coaching earn 2.5x more monthly revenue per client than those offering in-person only.
  
• Over 500,000 fitness professionals are now monetizing their coaching via SaaS platforms or content ecosystems—across apps, subscriptions, and branded programs (SignalFire Creator Economy Report).
  
• Demand for “freelance-ready” platforms that support scheduling, billing, content delivery, and community management is rising not only in fitness, but in nutrition, mental health, physical therapy, and performance coaching.
  

What this shows is clear: the future of fitness is founder-led, digitally augmented, and revenue-diversified. ROXFIT isn’t just riding this wave—it’s helping to define the rails that power it.