TakeUp, a startup transforming how independent hotels optimize pricing and revenue, has raised an undisclosed Series A funding round, with support from 1848 Ventures. The funding will help TakeUp scale its intelligent pricing engine, expand market reach, and double down on its mission to bring big-hotel tools to small and mid-sized hospitality players.

As the hotel industry rebounds from post-pandemic volatility and demand fragmentation, TakeUp is offering independent operators a smarter, AI-powered way to maximize occupancy and revenue - without the overhead or complexity of enterprise platforms.

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What Is TakeUp?

TakeUp is a dynamic pricing and revenue management platform built for independent hotels. Unlike traditional tools that rely on fixed rules or complex spreadsheets, TakeUp uses AI and real-time demand signals to adjust room prices with precision - helping hoteliers increase revenue by up to 15% without sacrificing occupancy.

Key features of the platform include:

• Automated rate adjustments based on market trends, booking patterns, and local events
  
• Smart forecast modeling to optimize pricing days or weeks in advance
  
• Intuitive dashboards built for hotel operators - not data scientists
  
• Seamless integration with major PMS (Property Management Systems) and booking engines
  

TakeUp’s pricing engine levels the playing field by making enterprise-grade revenue optimization accessible to independent hoteliers - a segment that’s traditionally underserved by complex, high-cost RMS platforms.

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Why It Matters Now

Independent hotels represent more than 60% of the global hospitality market, yet they’re often left behind when it comes to data-driven pricing. Most still rely on manual methods or outdated tools, leaving revenue on the table - especially during demand surges or low seasons.

According to STR and CoStar, independent hotels underperform branded counterparts by up to 20% in RevPAR (Revenue Per Available Room) due to inefficient pricing strategies.

TakeUp aims to close that gap. By automating pricing decisions and surfacing insights operators can act on, the platform boosts both profit and efficiency - without the need for large teams or technical know-how.

The true unlock in SaaS for small businesses isn’t just AI - it’s applied simplicity. What TakeUp gets right isn’t just real-time pricing intelligence; it’s packaging that intelligence into an experience hoteliers can understand and act on daily.

Too many startups overestimate what SMBs want from AI - they don’t need explainability models or full-blown analytics suites. They need results, automation, and confidence. TakeUp’s core insight is this: when your user isn’t a data analyst, your product shouldn’t behave like one.

The deeper lesson for SaaS builders:
Design for the role, not the resume. A hotel GM running a 42-room boutique doesn’t want to tweak models. They want rooms sold at the right price, on the right day, to the right guests. TakeUp delivers that - without the noise.

This is where AI meets usability - and where product-led growth becomes scalable for SMBs.

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Industry Outlook: Smarter Revenue Tools, Explosive Growth

The rise of revenge travel, remote work, and lifestyle mobility has fundamentally shifted demand patterns in hospitality. According to McKinsey, hotel booking behavior has become more last-minute, more price-sensitive, and more digitally driven.

This makes pricing agility more critical than ever.

• The global hotel revenue management software market is projected to grow from $14.3 billion in 2023 to $32.5 billion by 2030, at a CAGR of 12.6%
  
• Over 70% of independent hotels still do not use advanced RMS platforms, citing high cost and complexity as primary barriers (Skift Research)
  
• AI adoption in hospitality tech is expected to reach 65% penetration by 2027, led by pricing automation, upsell engines, and guest personalization
  

TakeUp is tapping into this massive gap by offering a plug-and-play pricing layer that adapts to market shifts, demand spikes, and special events - all without the heavy lift.

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Meet the Investors

While the round amount is undisclosed, the Series A was led by 1848 Ventures, a venture arm of Westfield specializing in data-powered software for small businesses.

1848 brought not only capital but strategic infrastructure support, with deep experience helping startups operationalize in fragmented markets like retail, real estate, and local services.

Their investment in TakeUp signals confidence in the company’s ability to become the default revenue engine for thousands of hotels that can’t afford legacy RMS tools - or the teams to operate them.

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What’s Next for TakeUp

With fresh capital in the bank, TakeUp is poised to:

1. Expand market coverage across North America and Europe, targeting boutique hotels, resorts, and urban independent operators
   
2. Deepen AI capabilities, including seasonality modeling, competitor benchmarking, and package-level optimization
   
3. Integrate with more PMS and booking platforms, simplifying onboarding and expanding distribution
   
4. Grow its customer success and onboarding teams, ensuring frictionless adoption for hotel staff with no tech background
   

In a world where pricing can change by the hour, TakeUp is helping independent hotels price smarter, react faster, and grow stronger.