Talon.One, a Berlin-based startup revolutionizing promotion infrastructure for global brands, has raised $135 million in Series D funding to scale its enterprise-grade platform for dynamic, personalized promotions. The round was led by Silversmith Capital Partners, with participation from Meritech Capital, CRV, and other existing investors.

Founded by Christoph Gerber, Talon.One is solving a massive - and growing - problem in modern commerce: how to deliver promotions that are both relevant and scalable in a world where customer expectations are constantly shifting. With a powerful rule engine, global integrations, and no-code interfaces, Talon.One is helping enterprises reimagine promotions as programmable, data-driven growth levers instead of legacy discount tools.

In a time where AI, loyalty, and omnichannel engagement intersect, Talon.One is positioning itself as the infrastructure layer for promotion intelligence.

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What Talon.One Does

Talon.One enables brands to create, manage, and personalize promotions - without writing a single line of code. Its platform allows enterprises to build smart, contextual campaigns that go far beyond basic coupons or loyalty points.

Key features include:

• Rule-based promotion engine with natural-language campaign creation
  
• Real-time eligibility logic powered by behavioral, transactional, and contextual data
  
• Global loyalty program support, including tiering, points, wallets, and referrals
  
• Omnichannel integration across web, mobile, point-of-sale, and CRM systems
  
• Developer-friendly APIs that plug into existing e-commerce stacks like Shopify, Salesforce, and SAP
  

What makes Talon.One different is that it’s not a point solution - it’s a promotions OS. Its core strength lies in turning any user data or event into a trigger for deeply personalized incentives, all while maintaining enterprise-grade performance, compliance, and observability.

This shift - from static campaigns to programmable incentives - represents a foundational unlock for marketing and product teams across industries.

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Why This Changes the Game

Most large companies struggle with one of two extremes: either they over-incentivize with blanket discounts, eroding margins; or they under-personalize, resulting in poor conversion and retention. Talon.One solves both, by enabling smart incentives that match intent with opportunity.

What’s important here - and this is where many founders miss the real unlock - is that promotion infrastructure is not a “marketing tool,” it’s a systems-level decision engine.

Which is why Talon.One is resonating with product, engineering, and growth teams alike. It isn’t about pushing offers; it’s about building logic-driven systems that make the product itself more valuable, sticky, and behaviorally optimized.

Here’s where things get especially tactical for founders:

Most SaaS startups underestimate how much of enterprise adoption is about operational fit, not just functional superiority. Talon.One didn’t just build a better product - they built one that speaks the native language of the organization’s workflows: APIs for developers, dashboards for marketers, observability for ops, governance for compliance.

If you want to win the mid-market or enterprise, you can’t just ask “What does our product do?” - you have to ask “Where does our product live inside the customer’s nervous system?”

This mindset is what separates features from infrastructure. And it’s why Talon.One has been able to move upstream and embed itself in mission-critical workflows - because they aren’t asking teams to change how they operate; they’re slotting into how those teams already make decisions.

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Market Outlook: The Shift from Static Discounts to Incentive Infrastructure

Talon.One’s raise comes at a moment of massive change in the promotions and loyalty market. Key trends include:

• The global loyalty management market is projected to reach $24 billion by 2029, growing at a CAGR of 17.9% (Fortune Business Insights)
  
• In the U.S. alone, digital coupon redemptions are expected to exceed $91 billion by 2026 (Statista)
  
• 80% of CMOs report they plan to increase investments in real-time personalization and customer incentive systems in 2025 (Salesforce Marketing Trends Report)
  
• Rising CAC (Customer Acquisition Costs) is shifting focus to retention-first growth strategies, making intelligent incentives a core competitive edge
  

Despite this demand, most businesses still rely on homegrown systems or monolithic marketing platforms that lack agility and logic-based execution. Talon.One is stepping directly into this gap with a developer-first, workflow-native solution that doesn’t ask companies to change how they think - just how they operate.

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What’s Next for Talon.One?

With $135 million in fresh capital, Talon.One is gearing up to dominate the promotions infrastructure category.

The company plans to:

• Expand into new enterprise verticals, including fintech, mobility, and gaming
  
• Invest in AI-driven personalization features, enabling predictive promotions
  
• Launch new integrations with CDPs and marketing automation tools
  
• Grow its footprint in North America, LATAM, and APAC markets
  
• Hire aggressively across go-to-market, product, and platform engineering
  

Talon.One’s long-term vision is clear: to become the de facto promotion infrastructure for global enterprises, embedded into every customer journey and growth strategy.

In an age where incentives shape behavior - and behavior shapes business - Talon.One is building the infrastructure that lets enterprises act with agility, at scale, in real time.