Trupeer AI, the fast-emerging startup reshaping how teams create professional software demos and training content, has announced a $3 million seed funding round. The round was led by RTP Global, with participation from Salesforce Ventures and prominent technology executives. Founded by Shivali Goyal and Pritish Gupta, Trupeer is gaining global traction with its promise to deliver studio-quality product videos at scale, without the traditional headaches of post-production editing.

The startup solves a deeply frustrating problem experienced by modern software teams: the time-consuming, technically demanding process of turning raw screen recordings into customer-ready videos. Trupeer’s AI-first approach automates every part of that workflow - eliminating filler words, generating crisp AI voiceovers, applying dynamic zooms and callouts, and even localizing content in over 50 languages. It’s not just a tool; it’s a production studio compressed into a few lines of generative code.

Already adopted by more than 10,000 global teams, from fast-moving SaaS companies to large enterprises, Trupeer is proving that video creation can be both fast and high quality. The product is built to remove friction across departments, helping customer success, sales enablement, product marketing, and onboarding teams scale their output - without scaling costs or manpower.

Solving the Friction in B2B Product Communication

The core innovation behind Trupeer lies in its multi-modal AI engine. By analyzing screen recordings and syncing visual cues with speech patterns, the system generates intelligent transitions, polished narration, and chaptered segments without human intervention. That output is not only aesthetically professional but functionally effective - boosting knowledge retention and engagement metrics significantly compared to unedited walkthroughs or dense documentation.

In practice, what used to take a video editor three hours can now be done in three minutes. And the result? Faster time to value for customers, better enablement content for teams, and an unprecedented speed of iteration for fast-evolving product companies.

Replacing Invisible Infrastructure

The most impressive part of Trupeer's success isn’t just its technical sophistication - it’s the founders’ ability to identify where true leverage was hiding. Most startups entering the video tooling space try to make editing easier. Trupeer asked a deeper question: what if editing didn't need to exist at all?

This line of thinking exposed a massive blind spot in the industry. Editing has become so embedded in content workflows that most teams don't even see it as a cost - they see it as a given. By challenging this norm and building an AI layer that makes manual editing obsolete, Trupeer changed the category entirely. It’s a profound reminder to founders: the most powerful disruptions happen not when you improve the tools everyone uses, but when you make those tools unnecessary.

The founder’s mindset here is worth studying. Look at your market’s most accepted pain points - the ones people have stopped questioning - and ask what would happen if that work could simply disappear. Whether it's onboarding, reporting, scheduling, or analysis, there's often invisible infrastructure in every company that’s ripe for replacement. The biggest bottlenecks aren't always the loudest ones. They're the ones people have learned to live with.

A Global Content Infrastructure in the Making

With the funding secured, Trupeer plans to deepen its AI capabilities, enhance its voice generation and avatar features, and expand its integration footprint across platforms like CRMs, help desks, LMS systems, and product analytics tools. The end goal isn’t just better video - it’s about building a real-time knowledge infrastructure inside organizations.

The company envisions a future where every screen interaction - whether it’s a product update walkthrough or a troubleshooting session - can automatically become usable content. Not just video, but rich, multi-format outputs that plug directly into customer workflows. Imagine releasing a feature update, and within minutes, having a localized video, knowledge base article, and internal sales guide ready to go - automatically.

This is where Trupeer begins to look less like a tool and more like a knowledge engine. By embedding content creation within existing workstreams, it dissolves the boundaries between creation and distribution, enabling teams to document once and deploy everywhere.

Backing from Strategic Investors

Trupeer’s ability to close a competitive round speaks volumes about the space it’s creating. RTP Global, known for backing early-stage breakout companies, leads the round, signaling deep belief in the company's model and scalability. Salesforce Ventures brings not only capital but also unmatched distribution insight, with a view toward embedding AI-native video into enterprise software ecosystems.

The involvement of experienced CIOs and CTOs as angel investors adds further validation. These are the exact stakeholders who feel the acute pain of slow, inconsistent product content - and their early backing reflects how essential this solution already feels to large organizations.

What’s Next for Trupeer

As Trupeer scales, it plans to grow its product and engineering teams across North America and India, focusing on AI model refinement, latency reduction, and customization features for enterprise clients. The roadmap includes features like auto-generated demo sequences, contextual personalization by audience role, and deeper analytics into viewer engagement.

But beyond the feature set, the vision is clear: to make polished communication about complex products effortless. And in doing so, Trupeer isn’t just building an AI tool - it’s building the new default for how teams teach, sell, and support software in a world moving faster every day.