WizCommerce, an AI-driven sales and e-commerce platform designed for wholesalers and distributors, has successfully raised $8 million in a Series A round. The round was led by Peak XV Partners, signaling strong market confidence in the startup’s mission to digitize and modernize wholesale trade.

Founded by Divyaanshu Makkar, WizCommerce is reimagining the wholesale buying and selling process through a platform that enables businesses to take orders anytime, anywhere - whether online, in-person, or at trade shows.

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The Product: AI-Powered Wholesale at Scale

WizCommerce isn’t just another B2B platform. Its strength lies in AI-powered automation that simplifies complex sales cycles in wholesale trade. Traditionally, distributors and wholesalers rely heavily on manual processes, offline catalogs, and outdated ERP systems, which slow down order management and customer engagement.

By digitizing these workflows, WizCommerce gives businesses the ability to:

• Automate sales and order management with real-time insights.
  
• Personalize buyer experiences using AI-driven recommendations.
  
• Streamline product catalogs for quick and accurate order placements.
  
• Enable seamless omnichannel operations, bridging the gap between offline and online sales.
  

This approach is designed to empower wholesalers to compete with modern digital platforms while keeping their operations flexible and efficient.

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Why This Matters Now

The B2B commerce market is undergoing a massive digital transformation. According to Grand View Research, the global B2B e-commerce market size was valued at $8.52 trillion in 2022 and is projected to grow at a 20.2% CAGR from 2023 to 2030.

Wholesalers and distributors are at the heart of this growth. However, many still struggle with digital adoption. While B2C commerce platforms like Shopify and Amazon dominate headlines, the B2B sector has been underserved, leaving room for specialized players like WizCommerce to lead the charge.

What makes WizCommerce’s model so important is the integration of AI into sales processes. With wholesalers managing hundreds of SKUs and complex buyer relationships, AI’s ability to personalize and predict buyer behavior could be the difference between stagnant growth and exponential scaling.

And here’s the ultra value drop for founders: the companies that win in B2B won’t just digitize transactions, they’ll rewire decision-making. Data in wholesale isn’t just about efficiency - it’s about leverage. Every order, every quote, every negotiation contains signals about what the market wants next. Most competitors see these as operational details. But the startups that turn these signals into predictive intelligence effectively move up the value chain from being a tool to becoming the brain of the ecosystem. For founders, the takeaway is clear: don’t stop at solving the workflow - own the insight layer. Whoever controls the insight layer controls the customer relationship long-term, because replacing a product is easy, but replacing the intelligence behind your growth strategy is almost impossible.

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Industry Outlook: The Future of Wholesale Commerce

The wholesale and distribution sector is set to evolve rapidly, driven by both digital adoption and AI integration. Some key industry insights include:

• Digital Wholesale Growth: B2B e-commerce is expected to account for 30% of all B2B sales globally by 2025, up from 18% in 2020.
  
• AI in Sales: Gartner predicts that by 2026, 65% of B2B sales organizations will transition from intuition-based processes to AI-driven decision making.
  
• Omnichannel Expectations: Buyers now expect the same convenience they get in B2C - seamless catalog browsing, real-time order tracking, and personalized pricing.
  
• Fragmentation as an Opportunity: With millions of mid-sized wholesalers operating globally, the market remains ripe for consolidation and digitization through SaaS and AI platforms.
  

WizCommerce is uniquely positioned at this crossroads - providing tools that address digital adoption, efficiency, and personalization for wholesalers that urgently need modernization.

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The Investor Edge

Backing from Peak XV Partners provides more than capital. As one of the most prominent venture firms in Asia, Peak XV brings strategic expertise, scaling experience, and regional reach. Their support underscores the confidence that WizCommerce can become a global category leader in wholesale AI-commerce.

With Peak XV’s network and WizCommerce’s platform, the company is well-positioned to expand aggressively into key wholesale hubs, from Southeast Asia to North America.

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What’s Next for WizCommerce

With $8 million secured, WizCommerce plans to:

• Expand its AI capabilities to further optimize buyer recommendations and order accuracy.
  
• Scale sales and onboarding efforts to bring more wholesalers and distributors onto the platform.
  
• Grow internationally, targeting regions with high wholesale density and digital adoption gaps.
  
• Strengthen product integrations with ERP and logistics systems to build a more connected wholesale ecosystem.
  

Over the next 12–18 months, the company’s success will hinge on proving ROI for wholesalers, showing that digitization through WizCommerce directly translates into higher sales, lower costs, and stronger buyer loyalty.

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Final Thoughts

WizCommerce’s $8 million Series A raise is more than a funding milestone - it’s a signal that wholesale is finally entering the AI era. By focusing on an underserved market, the startup is positioning itself as the backbone of a digital wholesale revolution.

For the startup ecosystem, the lesson is clear: big opportunities often hide in old industries. Founders who have the vision to modernize overlooked markets can not only raise significant capital but also build companies that define entirely new categories.

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Meta Title:

WizCommerce Raises $8M Series A to Revolutionize Wholesale with AI

Meta Description:

WizCommerce secures $8M from Peak XV Partners to power AI-driven wholesale commerce. Learn how the startup is transforming B2B sales, distributors, and wholesalers with smart automation.

Meta Keywords:

WizCommerce funding, Peak XV Partners, wholesale AI commerce, B2B e-commerce growth, AI in sales, distributor digitization, Series A startup raise