Zeeg has raised $1,265,935 in their Pre-Seed Round, backed by HTGF (High-Tech Gründerfonds) and BackBone Ventures. Founded by Florian Horbach and Mohammad Moghaddas, Zeeg is working on one mission: eliminate the chaos and inconsistency that teams face when coordinating with customers on next steps. Sales teams send PDFs, account managers send follow-up emails, product teams send roadmaps as spreadsheets - meanwhile, customers float in uncertainty.

Zeeg turns every customer relationship into a shared, interactive plan with clarity, accountability, and next steps visible to everyone. Instead of static handoffs and scattered communication, Zeeg becomes the mutual success plan, a single, dynamic live page where project progress, deliverables, and milestones live.

No more, “Hey, circling back on this,” emails.
No more losing momentum between calls.
No more misalignment on priorities.

Zeeg makes customer collaboration frictionless.

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Reframing Customer Management: Not “Follow Up”  -  but “Co-Navigate the Path to Success Together”

Most customer relationships fail because expectations are vague and progress is invisible.

Sales → CS → Implementation
Every team hands the customer off, but context gets lost.

Zeeg fixes the root cause by transforming customer engagement from reactive follow-ups into proactive transparency. Instead of chasing customers, teams invite them into a shared living plan - where both sides own the next step. It becomes impossible for commitments to slip through the cracks because the shared workspace reflects exactly what needs to happen and who’s responsible.

The shift is simple but profound:

Old world:
→ Documents circulate.
→ Updates are lost.
→ Accountability fades.

New world:
→ Collaboration replaces chasing.
→ Progress is visible instead of assumed.
→ Customers never wonder what comes next.

Zeeg doesn’t help teams communicate more.
It helps them communicate better.

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Zeeg Isn’t a Scheduling Tool  -  It’s the Customer Alignment Layer

Most tools focus on execution. Others focus on communication.

Zeeg focuses on synchronization.

By connecting calendars, milestones, tasks, and progress indicators into one shared live page, Zeeg becomes the alignment layer between:

• sales and customers
  
• customer success and stakeholders
  
• internal and external teams
  

Instead of sending scattered updates, Zeeg creates one version of truth.

When alignment exists, follow-through becomes automatic.
When expectations are shared, trust becomes the default.

Zeeg isn’t asking customers to learn a new system - they simply click a secure link and see the plan.

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Deep Founder Insight: Customers Don’t Drop Off Because of Lack of Value  -  They Drop Off Because of Lack of Clarity

Here’s the unlock most founders never realize:

Misalignment kills momentum faster than lack of interest.

Businesses obsess over closing customers, but the real challenge is maintaining momentum once they’re onboarded. Deals stall not because customers don’t want the outcome - but because they don’t know the next step.

When customers don’t know:

• what to do next,
  
• who owns what,
  
• what the timeline looks like…
  

They disengage.

What Zeeg realized is that most companies don’t have a communication problem.
They have a visibility problem.

The moment customers see the path clearly, their commitment strengthens.
The moment they lose clarity, momentum dies.

Zeeg brings unmissable clarity.

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Investor Alignment: HTGF and BackBone Aren’t Investing in Scheduling  -  They’re Investing in Customer Momentum

Investors didn’t back this round because of calendars or templates.

They backed Zeeg because trust and momentum are becoming the new currency of B2B.

• HTGF (High-Tech Gründerfonds) invests in category-defining B2B infrastructure.
  
• BackBone Ventures focuses on founders building systems that remove operational drag.
  

They’re not interested in “yet another workflow tool.”

They’re betting on the platform that becomes the heartbeat of customer progress.

The tool that controls alignment controls the relationship.

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A Market Hungry for Customer Momentum and Predictable Outcomes

The market signals are loud:

• 63% of deals that enter advanced stages stall because customers “lose urgency.”
  
• 82% of buyers expect vendors to manage the onboarding process for them.
  
• Companies using structured customer playbooks achieve 50% faster time-to-value.
  
• The customer collaboration platform category is projected to reach $32 billion by 2028, driven by post-sale automation and retention.
  

In every sector - SaaS, B2B, enterprise solutions - teams are shifting from:

→ activity metrics to outcome metrics
→ account management to account progression
→ pushing customers to co-owning progress

Retention isn’t won through charm.
It’s won through predictable forward motion.

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Why Zeeg Wins: Because Customers Trust Transparency More Than Follow-Up Emails

This is where Zeeg becomes unavoidable.

When customers:

• see what is happening,
  
• understand who owns what,
  
• know what the next milestone is,
  

they commit.

The psychology is simple:
People don’t disengage when they’re busy.
They disengage when they’re confused.

Zeeg removes confusion.
Clarity builds commitment.

The best part:
Teams don’t have to chase because customers now pull themselves forward.

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What’s Next for Zeeg

With $1.26M secured, Zeeg will:

• expand integration ecosystem (HubSpot, Salesforce, CRMs)
  
• deepen use cases for enterprise account management
  
• introduce playbooks that auto-generate customer success paths
  
• scale GTM targeting B2B sales + onboarding + CS
  

The long-term goal is bold but clear:

Become the default “plan-of-record” between companies and their customers.

Zeeg is building toward a world where:

• no follow-up email is needed,
  
• no decision is ever unclear,
  
• no customer wonders what happens next.
  

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Final Thoughts

Most SaaS platforms help teams execute tasks.
Zeeg helps teams align humans.

Most companies manage projects.
Zeeg manages momentum.

Because the truth is this:
Customers don’t churn at renewal.
They churn slowly - during silence and uncertainty.

Zeeg removes silence.
Zeeg removes uncertainty.

Not a scheduling tool.
Not a collaboration doc.
A shared plan that keeps customers moving forward.