Zoca, the rising startup simplifying sales enablement for fast-growing teams, has secured a $6 million funding round led by Accel, along with participation from GTMfund, Elevation Capital, and Better Capital. Founded by Robin Chauhan and Ashish Verma, Zoca is building an operating system for B2B revenue teams - one that’s fast, structured, and deeply embedded in the way modern go-to-market teams work.

The company plans to use the funds to expand its engineering team, double down on product innovation, and scale its GTM operations globally.

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From Chaos to Clarity: Why Zoca Exists

Sales enablement today is broken. Reps toggle between Notion docs, Slack messages, playbooks buried in folders, and endless email chains just to prepare for a sales call. The result? Inconsistent messaging, slower onboarding, and deals that stall.

Zoca is building a unified platform that helps sales reps onboard faster, ramp better, and close smarter. Instead of being yet another content repository, Zoca acts as a real-time sales performance layer  -  delivering call snippets, onboarding checklists, pitch best practices, and talk tracks directly in the tools reps already use.

“We didn’t want to build a clunky LMS or yet another document manager,” said Robin Chauhan, CEO and co-founder. “Zoca helps revenue teams build clarity and structure into the way they operate  -  from Day 1 ramp to hitting quota.”

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A Powerhouse Investor Syndicate

The $6 million round attracted some of the most GTM-focused investors in the world:

• Accel
  
• GTMfund
  
• Elevation Capital
  
• Better Capital
  

This syndicate gives Zoca access to the kind of SaaS scaling playbooks, GTM talent, and product feedback most founders dream of. Few early-stage companies can say they’ve got GTMfund and Accel on their cap table - Zoca can.

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What Founders Often Miss While Scaling GTM

There’s a silent killer in scaling B2B startups: misalignment between GTM knowledge and execution. Teams hire aggressively, spend on tools, yet reps still flounder. The ramp time for an AE hovers at 6+ months. The same questions get asked in Slack every day.

What separates breakout teams from bloated ones is this: they make knowledge flow operational.

Zoca users aren’t just storing training material  -  they’re turning their top reps’ behaviors into repeatable systems. One early customer built a call snippets library that cut onboarding time by 30%. Another saw an 18% increase in win rates after standardizing objection handling frameworks via Zoca.

Founders trying to scale GTM orgs often underestimate how chaotic and tribal their internal knowledge becomes after Series A. Processes live in people’s heads. Sales messaging is intuitive, not institutional. The sales deck gets tweaked in five different places.

Here's a lesson from fast-scaling SaaS startups: document your first principles before you document your playbooks. Playbooks become useful only after you’ve codified your positioning, segment priorities, ideal customer triggers, and objection-handling philosophy. Without that clarity, even the best playbooks will fall flat.

Once this foundation is set, tools like Zoca can systematize your best thinking and embed it into every rep’s workflow  -  making your GTM org not just larger, but smarter.

If you’re a founder, think beyond hiring more reps or buying yet another tool. Ask:

• Are my best reps’ tactics accessible to the team?
• Is our messaging consistent across regions?
• Can a new hire start performing in weeks, not months?

Zoca doesn’t just store knowledge. It operationalizes it.

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The Sales Enablement Wave Is Growing Fast

According to Gartner, the global sales enablement software market is projected to grow from $2.6 billion in 2024 to $7.3 billion by 2028, at a CAGR of 19.5%.

Other data points worth noting:

• 72% of high-performing sales orgs now have a dedicated enablement function.
• Companies with structured sales onboarding achieve 54% greater rep productivity.
• AI-powered sales guidance is expected to be embedded into 80% of enablement platforms by 2026.

Zoca is riding this wave, but with a uniquely agile, sales-first approach  -  one that skips the enterprise complexity and goes straight to performance ROI.

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What’s Next for Zoca

With funding secured, Zoca is focused on:

• Expanding its engineering and design team
  
• Building new AI capabilities into its enablement workflows
  
• Launching plug-and-play integrations for CRMs and call platforms
  
• Rolling out a freemium tier to boost adoption among early-stage teams
  

Their long-term goal? Become the sales enablement infrastructure layer for every B2B GTM team between Series A and IPO.

Co-founder Ashish Verma added, “We’re just getting started. The next few quarters will be about scale  -  without sacrificing clarity or speed.”